Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

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Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Market Research: Fashion Trends From NYC to LA. A quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between. Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right). Comparing the hashtag clouds for Abercrombie & Fitch from New York and California shows different themes for each.

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. For example, for fashion brands, a 0.68% rate is average, but a 3.57% rate is typical for higher education organizations. Use the right hashtags. Whether you love or hate hashtags, they can provide real value to your brand. When you add the right hashtags to your posts , you can reach a much larger audience and connect with new fans.

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

Sperry Leverages Fashion Influencers and Brand Enthusiasts. Sperry Leverages Fashion Influencers. Known primarily for designing the first boat shoe, Sperry launched an influencer campaign to raise awareness for cold, wet weather shoes while positioning the brand in a more fashion-forward direction. Sperry launched this two-week campaign with a series of paid fashion influencers with highly engaged followings. These days, influencer marketing is just about everywhere.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Create your own branded hashtag to make your tweets easier to find. Identify the hashtags most associated with your industry.

Should Your Agency Use Emojis in Social Media? Really?

agora pulse

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. This makes the use of emojis highly valuable in gaging brand or product sentiment. Just like our Fortune 500 client, many agencies and brands believe that emojis are only for trendy fashion companies and not serious finance brands. “Charlotte, we’re a Fortune 500 institution,” the CEO of a large US corporation said.

How to one-up your competition with social media industry analysis

Sprout Social

Think about industries like fashion and food which are so time and trend-sensitive. Whether it’s the latest festival fashion or the milkshake IPA craze, brands that don’t have a pulse on the social space are definitely missing out. Hashtags are more or less the social equivalent across most social networks. With the help of hashtag analysis , businesses can spot related conversations coming from consumer and competitors alike. This analysis includes hashtags, too. .

What brands are missing by sleeping on TikTok

Sprout Social

Try less,” is the sentiment. We’re only beginning to see what TikTok’s influence looks like outside the confines of an iPhone screen—at premiers, major sporting events and global fashion shows. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound. People recall sounds and feelings before campaign names and hashtags. Tapping a sponsored hashtag takes users to a page engineered to promote engagement beyond views.

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Don’t get me wrong, they did screw-up – and in spectacular fashion. Additionally, the #nbcpolitics hashtag is included, as it was in the offending tweet, to make sure that the apology is visible to the same audience. Equally important is the fact that sentiment of commenters online shifted significantly from a roar of complaints to many thanking Cynthia for her openness and quick apology. Headline from CNN. Bad things can happen to any business or brand.

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7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Another example is Freixenet , which partnered with Spread Fashion’s Ellenor Kim to show off their customizable bottles, which her audience overwhelmingly agreed is “the perfect gift”: View this post on Instagram. Brand sentiment: how people are talking about your brand.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Overly plugging a product in a staged way won’t do you any favors, as Volvo found out when it partnered with beauty and fashion blogger Chriselle Lim. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Are you seeing these red flags in your relationship with a social media influencer? It may be time to get some relationship help (or to say goodbye). Marketing trends are constantly changing.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Overly plugging a product in a staged way won’t do you any favors, as Volvo found out when it partnered with beauty and fashion blogger Chriselle Lim. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. But there have also been failures.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Don’t get me wrong, they did screw-up – and in spectacular fashion. Additionally, the #nbcpolitics hashtag is included, as it was in the original offending tweet, to make sure that the apology is visible to the same audience. Equally important is the fact that sentiment of commenters online shifted significantly from a roar of complaints to many thanking Cynthia for her openness and quick apology. Headline from CNN. Bad things can happen to any business or brand.

Brands 160

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Don’t get me wrong, they did screw-up – and in spectacular fashion. Additionally, the #nbcpolitics hashtag is included, as it was in the original offending tweet, to make sure that the apology is visible to the same audience. Equally important is the fact that sentiment of commenters online shifted significantly from a roar of complaints to many thanking Cynthia for her openness and quick apology. Headline from CNN. Bad things can happen to any business or brand.

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How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag. Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy.

Everything Social Marketers Need to Know About Generation Z

Hootsuite

Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis. Global Web Index finds that Gen Z is much more interested in spending money on experiences like concert tickets and other entertainment, technology, and fashion. Collaborate with Tik Tok influencers, post content using a branded hashtag, or participate in one of the countless Tik Tok challenges, as long as it aligns with your brand.

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

The first is by hosting social media contests and giveaways and the second is actively seeking out users in your space using hashtags and a few social media tools. Hashtags and Contests with Giveaways. Here are 2 time-tested ideas to get started with contests and giveaways to gather UGC: Brand Generated Hashtag: Creating a brand generated hashtag serves two result-driven purposes. Each time we share a new UGC photo on Instagram we are sure to include these hashtags.

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How Glossier Built a Cult Following on Social Media

Unmetric

The beauty, fashion and all-round lifestyle blog now functions as an editorial platform for Glossier’s content and has played a phenomenal part in cementing the brand’s authority and niche status. Hashtags. Glossier used hashtags sparingly in the time period analyzed.

What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Ad #DollarShaveClub #Istablogger #Mens #Grooming #dapper #fashionable #stylish #menshair #blogger #handsome #selfcare #denim. In addition to showcasing detailed testimonials on your website or brand materials, use brief but high-impact sentiments in your marketing messages. Hootsuite Insights can help you keep track of social sentiments, mentions and more. Make it easy to collect user-generated content by creating a branded hashtag. What is social proof?

How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

Going up to the top right here, we see real time trending hashtags. We can uncover real time trending hashtags, stories and images, but I just have hashtags up here right now. So, imagine this being not 12 but 50 hashtags or 50 stories or 50 images. What’s the more important hashtag or story for you to pay attention to? So, on the right-hand side, you see trending hashtags and emojis.

Your Biggest Questions About TikTok Marketing Answered!

agora pulse

Consider public sentiment surrounding your brand, and, if in doubt, disable the feature. Helpfully, the app has created music categories such as Viral , New Music , UK Hot 40, and even trending hashtag music like #IsolationGames.

How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

Instead of being fashionably late, why not lead the pack? This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. The campaign will also extend the company’s hashtag #inourshoes with a series of branded and influencer-generated content featuring Stuart Weitzman shoes.

6 Instagram Trends Marketers Should Know

Sprout Social

An Instagram trend typically captures the same sentiment or style as many others, but is often influenced by high-profile users. While some of these trends are still in full force, most have come and gone like typical fashions. In fact, a lot of trends can be determined by doing hashtag research. Because you can search people, places and hashtag locations, Instagram hashtags are widely popular with finding new content.

How to Be Great at Social Media for Financial Services

agora pulse

Remember, traders, investors and buyers follow hashtags on Twitter. Trending finance hashtags include: #NYSE – The New York Stock Exchange. Traders will follow event hashtags, such as: #Trump – Trump’s tweets often cause volatility in the financial markets. Use branded hashtags to give your contests some extra visibility. There’s a reason why 70% of Instagram hashtags are branded. The financial services sector moves at a rapid rate.

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Abusing Twitter hashtags during a crisis. I’m not connected to the LinkedIn individual who spammed me, but he still took the liberty to use my email address for his personal gain in a completely unsolicited fashion.