Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Tip #1: Tie Your Hashtag Campaigns to Revenues. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

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Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Market Research: Fashion Trends From NYC to LA. A quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between.

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Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Create your own branded hashtag to make your tweets easier to find. Identify the hashtags most associated with your industry.

How Glossier Built a Cult Following on Social Media

Unmetric

The beauty, fashion and all-round lifestyle blog now functions as an editorial platform for Glossier’s content and has played a phenomenal part in cementing the brand’s authority and niche status. Hashtags. Glossier used hashtags sparingly in the time period analyzed.

How to Master Real-Time Content

Likeable

76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. But, if you’re a fashion brand, it absolutely works.

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Should Your Agency Use Emojis in Social Media? Really?

agora pulse

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. This makes the use of emojis highly valuable in gaging brand or product sentiment.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Overly plugging a product in a staged way won’t do you any favors, as Volvo found out when it partnered with beauty and fashion blogger Chriselle Lim. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Marketing trends are constantly changing.

6 Instagram Trends Marketers Should Know

Sprout Social

An Instagram trend typically captures the same sentiment or style as many others, but is often influenced by high-profile users. While some of these trends are still in full force, most have come and gone like typical fashions.

How to one-up your competition with social media industry analysis

Sprout Social

Think about industries like fashion and food which are so time and trend-sensitive. Whether it’s the latest festival fashion or the milkshake IPA craze, brands that don’t have a pulse on the social space are definitely missing out. Hashtags are more or less the social equivalent across most social networks. With the help of hashtag analysis , businesses can spot related conversations coming from consumer and competitors alike. This analysis includes hashtags, too. .

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

Sperry Leverages Fashion Influencers and Brand Enthusiasts. Sperry Leverages Fashion Influencers. Sperry launched this two-week campaign with a series of paid fashion influencers with highly engaged followings. Forever 21 Showcases Plus Size Fashion Influencer Kristal Heredia.

How to Be Great at Social Media for Financial Services

agora pulse

Remember, traders, investors and buyers follow hashtags on Twitter. Trending finance hashtags include: #NYSE – The New York Stock Exchange. Traders will follow event hashtags, such as: #Trump – Trump’s tweets often cause volatility in the financial markets.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Don’t get me wrong, they did screw-up – and in spectacular fashion. Additionally, the #nbcpolitics hashtag is included, as it was in the offending tweet, to make sure that the apology is visible to the same audience. Headline from CNN.

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7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Overly plugging a product in a staged way won’t do you any favors, as Volvo found out when it partnered with beauty and fashion blogger Chriselle Lim. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Don’t get me wrong, they did screw-up – and in spectacular fashion. Additionally, the #nbcpolitics hashtag is included, as it was in the original offending tweet, to make sure that the apology is visible to the same audience. Headline from CNN.

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How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Another example is Freixenet , which partnered with Spread Fashion’s Ellenor Kim to show off their customizable bottles, which her audience overwhelmingly agreed is “the perfect gift”: View this post on Instagram. Brand sentiment: how people are talking about your brand.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Don’t get me wrong, they did screw-up – and in spectacular fashion. Additionally, the #nbcpolitics hashtag is included, as it was in the original offending tweet, to make sure that the apology is visible to the same audience. Headline from CNN.

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Everything Social Marketers Need to Know About Generation Z

Hootsuite

Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis. Global Web Index finds that Gen Z is much more interested in spending money on experiences like concert tickets and other entertainment, technology, and fashion.

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

The first is by hosting social media contests and giveaways and the second is actively seeking out users in your space using hashtags and a few social media tools. Hashtags and Contests with Giveaways. Share using the hashtag #birchbox.

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What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Ad #DollarShaveClub #Istablogger #Mens #Grooming #dapper #fashionable #stylish #menshair #blogger #handsome #selfcare #denim. In addition to showcasing detailed testimonials on your website or brand materials, use brief but high-impact sentiments in your marketing messages.

How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

Going up to the top right here, we see real time trending hashtags. We can uncover real time trending hashtags, stories and images, but I just have hashtags up here right now. So, imagine this being not 12 but 50 hashtags or 50 stories or 50 images.

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Abusing Twitter hashtags during a crisis. I’m not connected to the LinkedIn individual who spammed me, but he still took the liberty to use my email address for his personal gain in a completely unsolicited fashion.