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Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Tip #1: Tie Your Hashtag Campaigns to Revenues. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. In the introduction we mentioned Dior and the 1.1

ROI 84
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Brand awareness: What it is and strategies to improve it

Sprout Social

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Harness the power of hashtags. Do hashtags work anymore? Fret not, my fellow marketers, the hashtag is alive and well.

Strategy 130
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Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. For example, for fashion brands, a 0.68% rate is average, but a 3.57% rate is typical for higher education organizations. Use the right hashtags. Plan to use at least 15 and up to 30 hashtags per post.

Instagram 127
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10 metrics to track influencer marketing success in 2024

Sprout Social

Forty percent of marketers in the survey said they monitor brand mentions and hashtags on social platforms to measure the effectiveness of their influencer campaigns. You can view metrics like positive sentiment and total engagement. It also shows you have a growing community doing word-of-mouth marketing. It’s time to #DetoxYourFeed

Metrics 98
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Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Create your own branded hashtag to make your tweets easier to find. Identify the hashtags most associated with your industry. Maximize Twitter video content.

Twitter 129
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What is User-Generated Content? And Why is it Important?

Hootsuite

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. In a similar strategy to LuluLemon, sparkling water brand La Croix also uses a hashtag (#LiveLaCroix) to mine for UGC on their social media channels. London fashion brand Lazy Oaf crediting the original poster of the image.

UGC 145
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How to analyze customer reviews for brand insights

Sprout Social

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Track comments using keywords or hashtags and analyze them in real-time or historically. Manage brand reputation With rising consumer awareness, brands need to make sure they are always fostering a positive brand reputation.

Review 126