Waxing UnLyrical
JUNE 28, 2018
Multiple studies show that stories are far more persuasive than facts and data alone. In the seminal book on influence Made to Stick , the authors performed a study that found that after a presentation, audience members were far more likely to recall the stories they heard than the statistics presented — by a factor of more than 12 to 1!
Waxing UnLyrical
MAY 10, 2018
The Mayo Clinic is known for being an innovative medical care and research center, and it carries this reputation into its communications department. Image: Noah Näf via Unsplash, Creative Commons CC0. Storytelling: The Mayo Clinic Works to Simplify and Captivate. Now let’s turn to a more regulated industry—healthcare.
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ProBlogger
FEBRUARY 20, 2013
Since we’ve already talked about selling blogs this week, I wanted to walk you through my buying experience today… Image by Flickr user quinn.anya, licensed under Creative Commons. On the other hand, imagine you own a blog with no reputation, and you wanted to sell it for 24 times the monthly income.
Waxing UnLyrical
JANUARY 2, 2011
Leveraging your reputation: PR 2.011 , from Around the Water Cooler. My books of the year , from Richard Bailey’s PR Studies. Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL! Why: social media has become the touch point by which many business functions converge.
ProBlogger
MAY 7, 2013
I was a student of religious studies at the time and believed I was merely observing, until one morning, when I found myself at 5am, chanting to a giant image of the guru in a group. Hitching your reputation. Becoming involved in affiliate marketing means hitching our professional reputation to another’s. Cults with money.
Justin Levy
NOVEMBER 29, 2009
In order to turn these groups of people into believers, they need stats and case studies. Well, fortunately for them, there are tons of great case studies such as JetBlue , Comcast , Dell , and Southwest ( Chris Brogan keeps a bunch more on his Delicious page ). Reputation Management 8. Reputation Management 8.
Waxing UnLyrical
NOVEMBER 28, 2010
Image: anthony kelly via Flickr , Creative Commons Here you go. An hour of tweeting dangerously , from Richard Bailey’s PR Studies. Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online. I thought Richard’s report of his experiment was fascinating.
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