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The Complete Guide to YouTube Ads for Marketers

Hootsuite

If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., a) Choose your campaign goal, based on your brand’s marketing objectives: Sales.

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Facebook Account Optimization and Organization Techniques

Jon Loomer

Examples include using better naming conventions, relying on a go-to build template, and much more. Organization: Instituting orderly systems and processes so you don’t get confused and lost while running Facebook and Instagram ads. Your System. If you’ve never defined your optimization/organization system, NOW is the time. Link Clicks.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing.

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. You absolutely need it to monitor the results of your content and social media marketing.

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. If your marketing strategy aims to reach one target audience but data on your Facebook Insights is different, then there’s an issue. Content and audience. Advertising.

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Facebook Ads and the Magic Bullet

Jon Loomer

The CPM may double or triple, meaning it costs significantly more to reach your audience. You may hear some marketers talk about a “guaranteed template” but it simply doesn’t exist. If you don’t have an email list, or if it’s small or low quality, you can’t leverage this advantage.

Facebook 137
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4 Simple Steps to Get Sponsorship from Media Agencies

ProBlogger

Each brand will have its own marketing calendar of activity, with the budgets normally planned two to three months before the live date. CPM: Cost per thousand impressions served. At a $15 CPM, 100,000 impressions would only generate $1,500. And the returns on performance-based agreements are typically a fraction of a CPM buy.

CPM 41