Oktopost

JULY 21, 2024

Manage social media with a time-saving tool Rule 101 of social media marketing, is to have a tech stack that works for you, and one of the most crucial steps to boost productivity is using a reliable social media management tool that simplifies your workload. Tune in here: 7 productivity tips for social media managers 1.

Social Media Management 118

Social Media Management Products Social Media Tips 118

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Define your influencer marketing strategy Define your overall influencer strategy.

Influencer 111

Influencer Strategy Template Templates 111

Buffer Social

FEBRUARY 17, 2025

As social media managers, you likely have to communicate with various stakeholders — all of whom have different levels of knowledge about your marketing strategy and social media in general. However, they also have concerns about whether the marketing dollars are well-spent. But that’s not all it is.

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Social Media How To Analytics Metrics 118

Sprout Social

SEPTEMBER 17, 2024

Scheduling Stories allows marketers to focus on one task at a time instead of interrupting what they do throughout the day to post, saving them time, effort and focus. Maintain cohesive branding with templates With their temporary nature, many brands’ Instagram Stories are less strict and polished than their Feed posts.

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Instagram How To Template Templates 132

Oktopost

AUGUST 6, 2024

Here’s the thing about listening: it’s not just a skill, it’s an art, and as a marketer, it’s nothing short of essential. Comprehensive View : Combine social listening conversations with social media metrics from diverse sources, offering a holistic perspective on your entire social marketing strategy. With over 5.07

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Report Template Templates B2B 127

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

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Sprout Social

FEBRUARY 26, 2025

The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.

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Template Templates Influencer How To 93

Hootsuite

JULY 26, 2024

The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. Download our (totally free!)

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Analysis Social Media Tools HootSuite 115

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

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Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

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Influencer Examples Campaign Marketing 94

Webbiquity SMM

JULY 30, 2024

You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below. Get influencers to promote your products B2B influencer marketing might sound weird, but it’s actually a major force in B2B marketing right now.

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B2B Instagram BuzzStream Hubspot 180

Sprout Social

NOVEMBER 19, 2024

It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. But that’s only if marketers understand how to hire an influencer in the first place. Understand the process of hiring influencers Marketers rarely stumble on the perfect influencer for their brand by chance.

Influencer 112

Influencer How To Metrics Authentication 112

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Why YouTube marketing ROI matters—especially now Assigning attribution is getting harder, complicating ROI calculation across all social media efforts.

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ROI YouTube Marketing How To 106

Buffer Social

JANUARY 15, 2025

Whether you’re a social media marketer, content creator, or influencer, video content should be a key part of your growth and  marketing strategy. Thanks to the incredible variety of free video editing software options on the market, editing your videos is now easier than ever. — fun! And yes, I did say free.

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Software Tools Video Template 123

Hootsuite

OCTOBER 16, 2024

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. With several TikTok analytics tools on the market, how do you decide which one will work best for you and your team? What are TikTok analytics tools? What makes a good TikTok analytics tool? Deep breath.

Analytics 115

Analytics Tools HootSuite Social Media Management 115

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 99

Influencer Brands Affiliate marketing Discount 99

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. million U.S.

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Statistics Social Media HootSuite Marketing 111

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

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Tools Marketing Price Hubspot 123

Hootsuite

JULY 15, 2025

Get a free social media report template to easily track and measure performance against your KPIs. Get a free social media report template to easily track and measure performance against your KPIs. A sudden spike in volume might indicate a marketing campaign gone wrong — or a system-wide issue that needs urgent attention.

Social Media 61

Social Media HootSuite Metrics Marketing 61

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media marketing is also about connecting with customers where they are. Reply templates and response workflows also help speed up the process.

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Social Media Strategy Tips Banking 80

Buffer Social

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

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B2B Company Social Media How To 98

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. But Reddits role in the modern marketing mix has shifted. In this way, Reddit reveals what traditional search engines cant: emerging micro-movements that show why people buy and whats really missing from the market.

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Reddit Trends Sentiment Analysis 123

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. Download now!

Influencer 110

Influencer BuzzStream Tools HootSuite 110

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Wondering which of your social media tactics are working? What are social media analytics tools?

Analytics 119

Analytics Social Media Tools HootSuite 119

Hootsuite

JANUARY 14, 2025

Bonus: Get a free social media strategy template to quickly and easily plan your strategy, track results, and share with your boss, teammates, and clients. This is also the spot to opt in or out of marketing and promotional materials. 1 for Facebook marketing Schedule posts, answer messages, and manage ads from one place.

Tips 113

Tips Facebook HootSuite How To 113

Social Media Strategies Summit

MARCH 12, 2025

And they’re significantly increasing their marketing budgets. According to the 2025 State of Marketing report from HubSpot, 92% of marketers plan to maintain or increase investment in brand awareness. Say why they’re different from anything else currently available in your target market.

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Products Social Media Brands How To 147

Hootsuite

OCTOBER 30, 2024

Bonus: Get a free social media strategy template to quickly and easily plan your strategy, track results, and share with your boss, teammates, and clients. Social media managers ensure that social channels and campaigns support overall digital marketing goals, such as driving traffic , increasing engagement , or boosting brand awareness.

Social Media Management 124

Social Media Management Social Media HootSuite Metrics 124

Buffer Social

NOVEMBER 19, 2024

💡 If all this sounds a little intimidating, we recommend using a tool like Canva , where you can simply search for your desired image size in a template — no need to fuss over resizing. Get started with Buffer for free and take control of your Instagram marketing.

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Instagram Video Feedly Feed 120

Keyhole.co

APRIL 9, 2025

Artificial intelligence continues to revolutionize how businesses operate, and for social media managers and marketing professionals, its an absolute game-changer. Below, we summarize the top AI-powered tools for 2025 that every social media manager, marketing professional, and AI enthusiast should have on their radar.

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Tools Avatar Marketing Sentiment 52

Oktopost

JULY 15, 2025

Introduction In B2B Marketing, social media isn’t just a branding tool; it’s a vital engine for lead generation, thought leadership, and customer engagement. Also, despite the effort B2B marketers put into content calendars, visuals, and scheduling, many still see underwhelming results. Align engagement with marketing goals.

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B2B Engagement Social Media How To 62

Buffer Social

JULY 7, 2025

Try CapCut templates 8. Try CapCut templates The CapCut app is a great way to identify emerging trends. This powerful video editing software is often a source of trending sounds and templates. Tap the Use template in CapCut button. Tap the Use template in CapCut button. Check out what TikTok recommends for you 4.

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Trends Template Templates Hashtag 67

Buffer Social

JULY 3, 2025

That’s where my content pillars come from — not a strategy template, but real life. → Example: 1) Remote work life, 2) LinkedIn monetization, 3) Career tips for marketers ☐ Capture ideas as they come (not just when you sit down to create). No need to invent new topics.

System 89

System Social Media Energy LinkedIn 89

Buffer Social

APRIL 22, 2025

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. But don’t hop on video marketing just because everyone else is.

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Examples Video Strategy Tips 78

Buffer Social

JANUARY 22, 2025

"Your voice and your perspective matter," says creator and marketer Aarushi Singh. "There's Gina Sapién , a marketer who grew her LinkedIn following to over 10K in just six months in 2024, says this is one of the most important pieces of the puzzle. The space is crowded, but it’s only getting more so.

Social Media 118

Social Media LinkedIn Instagram Platform 118

Social Media Today

JULY 2, 2025

Additionally, CapCut and Tomorrowland will launch an official template for all users to spread the magic even further online.” 2, 2022 SARINYAPINNGAM via Getty Images Deep Dive 3 Steps for Establishing a Core Marketing Message The key to maximizing a social media marketing strategy is to ground the approach in purpose.

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Press Release Wikimedia Policies Newsletter 166

Hootsuite

JANUARY 3, 2025

Some days are the byproducts of marketing campaigns. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Thrive Market: Teacher Appreciation Week Thrive Market showed its appreciation to teachers with a giveaway. Try it free today.

Social Media 117

Social Media List HootSuite Hashtag 117

Oktopost

DECEMBER 17, 2024

Unlike traditional marketing materials developed by corporate teams, EGC offers a more authentic and relatable view of the organization. Humanizes the brand EGC gives your organization’s marketing content a personal touch. It turns your team into advocates who create marketing value at little to no extra cost.

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