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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. This is User-Generated Content, the holy grail of social media.

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Is Facebook advertising worth it?

Sherrilynne Starkie

The social network provides four ways to find and target the right people. The social network knows how each person uses Facebook, and the Engagement Custom Audience uses this information as targeting criteria. These tend to be lower in cost than CPC so work well with awareness objectives.

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15 Facebook stats every marketer should know for 2019

Sprout Social

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. You can find this engagement data through your Page Insights.

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Last Minute Additions to Your 2018 Social Media Strategy

Ignite Social Media

The channels are competing for your video content and thus launching new features to keep marketers engaged. Quality video content is still paramount so keep in mind these best practices when creating video content for social. . Influencer marketing will continue to grow in 2018. Use Pinterest for Search.

Strategy 133
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

The social funnel: a breakdown. Engagement metrics. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. The most important social media metrics for marketers. The social funnel: a breakdown. Engagement metrics.

Metrics 112
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . billion users.

B2B 150
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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Step 4: Grow your audience by engaging with them in comments. Step 8: Host a LinkedIn Live to engage with your followers.