Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands.

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Convince & Convert

DECEMBER 27, 2011

One of several posts I based on the outstanding research from my clients and friends at ExactTarget on how we REALLY use social media. Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard.

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Social Media Marketing

MARCH 2, 2010

And while you may have come to know this blog for covering the cutting edge communications and marketing tools, it may seem odd that this suspect is rather old school. In fact as you can see, they love it more than non-social network users. A rather unlikely suspect has been making the rounds lately. That's right.

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CoTweet CoTweet Press Release Notification 150

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

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Convince & Convert

DECEMBER 9, 2010

Tweet Believing your customers are just like you – or homogenous in any way – is a psychological bear trap that is difficult for even the savviest marketer or executive to escape. This reliance on our marketing gut is often held up as evidence of wisdom and finely honed instinct. This is DIGITAL marketing after all.

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CoTweet CoTweet Mobile B2B 115

Twist Image

FEBRUARY 12, 2011

Why should Social Media be any different? When brands say that because of Social Media, they would like to have a relationship with a customer, you have to wonder if they're really using the same kind of definition as the one applied to our personal relationships? " Is this a surprise to anyone?

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CoTweet CoTweet Report Buy 109

Convince & Convert

FEBRUARY 9, 2011

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

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Convince & Convert

FEBRUARY 17, 2011

Social media changes the very fabric of corporate competition. The reality is that the social and email behaviors, restraint, and adherence (or lack thereof) to best practices on the part of EVERY OTHER COMPANY IN THE WORLD impacts YOUR success. Are you spending enough on digital marketing? With McDonald’s.

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Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. If you have a Facebook page, know who is responsible for engagement.

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Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.

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List Social Media Case Study Wiki 96

Koka Sexton

MAY 28, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Director of Social Media In January I took over social media for Paragon Software. Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress.

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Koka Sexton

OCTOBER 5, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Job Week 1 InsideView Starting a new job is generally a semi-stressful time. Getting up to speed on the social media needs of the company hasn’t been difficult. We are focusing on the big 3 social media channels; Twitter, Facebook, LinkedIn.

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Kikolani

MAY 21, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Search & Social Awards winners, a key takeaway from the Online Marketing Summit for businesses and bloggers, the Swagger Wagon Rap, and what’s coming up on kikolani.com. Social media in the workplace (common sense rules).

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Mashup Resources WordPress Exercises 144

Koka Sexton

MAY 28, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Director of Social Media In January I took over social media for Paragon Software. Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress.

Social Media 40

Social Media WordPress Software Foursquare 40

Koka Sexton

NOVEMBER 1, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Username Checker I have accounts at about a dozen social media sites. From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. How NOT to use your Social Media Marketing Manager!

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Kikolani

SEPTEMBER 24, 2010

The importance of a content marketing playground – creating a stage where no one is watching to build up your creativity. Facebook quietly implemented a de-facto follow feature – this makes it a two step process to turn down unwanted friend requests. Is marketing your business on Facebook effective ?

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Mashup Resources Engineering Communities 121

Koka Sexton

NOVEMBER 1, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Username Checker I have accounts at about a dozen social media sites. From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. How NOT to use your Social Media Marketing Manager!

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Koka Sexton

NOVEMBER 14, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? The “Middleman” of Social Media is Your Friend The Next Evolution of Social Media… You can’t handle the truth!

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List Social Media StumbleUpon Blogosphere 85

Koka Sexton

FEBRUARY 18, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Facebook TOS – What’s the Deal? Facebook decided that it was going to change it’s terms of service [TOS] a couple weeks ago and did very little if anything to let their members know. Want to close your account?

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Koka Sexton

APRIL 17, 2010

I posted it on Facebook a while ago and realized it was never added to my Flickr or anywhere else. How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS One of my Favorite Grayson Pictures I had forgotten about this picture. Use wp_list_categories() instead.

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CoTweet CoTweet Flickr Foursquare 55

Koka Sexton

OCTOBER 24, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Addicted to Pathwords Pathwords is a game I was introduced to earlier this week on Facebook. Pathwords can be played solo or you can play against your Facebook friends and see who has the largest vocabulary. Do you have a facebook account? I love vocabulary games.

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Foursquare CoTweet CoTweet WordPress 65

Koka Sexton

JANUARY 5, 2010

Traditional marketing only goes so far and emailing news is not the best way to communicate with people and even worse if you want to have your message shared with others. Social Media seemed like a great venue for Paragon to shift into. I am getting more familiar with Facebook Markup Language or FBML to the rest of you geeks.

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Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.

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Case Study Wiki Software List 99

Koka Sexton

MAY 8, 2009

FriendFeed is a service which, instead of layering a meta-network on top of all your other social networks, will create a news feed incorporating them all much like the Facebook news feed. It’s an idea that isn’t too difficult or bothersome for social network users to adopt. Leave a comment! Manfredi’s last blog post.

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Aggregator Feed Feedly Foursquare 45

Koka Sexton

FEBRUARY 17, 2009

Yes they even have a Facebook page. in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Blog Book Reviews Entrepreneur Featured Geek Break Headline Lead Story Letters from Iraq Military Social Media Technology Notice : get_links is deprecated since version 2.1! Use wp_list_categories() instead.

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Koka Sexton

APRIL 28, 2009

Yes I even have a Facebook page setup for the Concord blog. I do a bit of targeted advertising on Facebook for the site and the fan page. nothing expensive but I like knowing that other people in Concord and surrounding area can find me on Facebook. How NOT to use your Social Media Marketing Manager!

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Foursquare CoTweet CoTweet WordPress 40

Koka Sexton

AUGUST 11, 2010

I’ve been using LinkedIn for years, mainly to keep in contact with old coworkers that I don’t have connected on other social media like Twitter or Facebook. How NOT to use your Social Media Marketing Manager! Use wp_list_categories() instead. Use get_bookmarks() instead.

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LinkedIn Foursquare WordPress CoTweet 49

Koka Sexton

APRIL 13, 2010

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you. There are bound to be more location based mobile applications that hit the market. Do you use a different app?

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Foursquare Badge iPhone Applications 51

Koka Sexton

MARCH 24, 2009

Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment. How NOT to use your Social Media Marketing Manager! Leave a comment! ¬ Ryan Martin #3684 March 26th, 2009 at 4:40 pm If nothing else, this is just plain fascinating. Use wp_list_categories() instead.

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Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment. How NOT to use your Social Media Marketing Manager! Leave a comment! ¬ Ryan Martin #3684 March 26th, 2009 at 4:40 pm If nothing else, this is just plain fascinating. Use wp_list_categories() instead.

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Bazaarvoice Alltop Microsoft Foursquare 56

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.

Social Media 119

Social Media Strategy Consultant Publishing 119

Koka Sexton

MARCH 26, 2010

Thank God for Twitter and Facebook, I don’t know what I would have done without them. How NOT to use your Social Media Marketing Manager! I’m waiting to hear from MediaTemple support what could have gone wrong. So the main issue is resolved. This blog, my online life, is back up. Use get_bookmarks() instead.

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Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

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Social CRM Influencer Klout Social Media 133

Koka Sexton

AUGUST 11, 2010

I’ve been using LinkedIn for years, mainly to keep in contact with old coworkers that I don’t have connected on other social media like Twitter or Facebook. How NOT to use your Social Media Marketing Manager! Use wp_list_categories() instead. Use get_bookmarks() instead.

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LinkedIn Foursquare WordPress CoTweet 40

Koka Sexton

APRIL 13, 2010

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you. There are bound to be more location based mobile applications that hit the market. Do you use a different app?

Foursquare 40

Foursquare Badge iPhone Applications 40

Koka Sexton

JANUARY 3, 2009

If you didn’t look at the URL of this false Twitter page, then you might not have noticed that it was actually just a page on the domain access-logins.com which was also faking Facebook’s front page. We immediately reported the offending domain (and warned our friends at Facebook). Use wp_list_categories() instead.

Twitter 40

Twitter Foursquare CoTweet CoTweet 40

Koka Sexton

JANUARY 3, 2009

If you didn’t look at the URL of this false Twitter page, then you might not have noticed that it was actually just a page on the domain access-logins.com which was also faking Facebook’s front page. We immediately reported the offending domain (and warned our friends at Facebook). Use wp_list_categories() instead.

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Twitter Foursquare CoTweet CoTweet 40