Stay N' Alive

MARCH 6, 2011

Amita Paul's ObjectiveMarketer announced today it has been acquired by Emailvision , a leading Software as a Service Email marketing company providing solutions to enable marketers to communicate more effectively. The first, more famous acquisition was the CoTweet acquisition by ExactTarget, which I mentioned earlier.

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Social Media CoTweet CoTweet Company 53

Convince & Convert

DECEMBER 8, 2010

Tweet I’m not really sure how all of these guys are going to make a living, but there sure as hell is no shortage of innovation in social media. Earlier this year, I wrote a post called 39 Social Media Tools I’ll Use Today , which documented the stuff that helps me do my job. I am a screenshot freak.

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Social Media Tools LinkedIn CoTweet 156

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering.

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Social Media Strategy Social CRM Twitter 118

Convince & Convert

DECEMBER 29, 2010

There’s a LOT of places you could go to get you social media and digital marketing fix, an d I’m incredibly honored that you choose to spend time here. The 39 Social Media Tools I’ll Use Today. I originally wrote this for Social Media Examiner and it did well there, too. Just thanks.

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Social Media CoTweet CoTweet Facebook 113

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

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Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.

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Social Media Strategy Twitter Consultant 104

Social Media Marketing

MARCH 2, 2010

And while you may have come to know this blog for covering the cutting edge communications and marketing tools, it may seem odd that this suspect is rather old school. In fact as you can see, they love it more than non-social network users. A rather unlikely suspect has been making the rounds lately. That's right.

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CoTweet CoTweet Social Networking Notification 150

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

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CoTweet CoTweet Social Media Twitter 89

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.

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Social Media List Twitter WordPress 96

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. The who is doing what piece of the puzzle.

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Social Media Strategy Twitter Consultant 112

Koka Sexton

MAY 28, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Director of Social Media In January I took over social media for Paragon Software. Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress.

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Social Media WordPress Foursquare Twitter 51

Convince & Convert

DECEMBER 9, 2010

Tweet Believing your customers are just like you – or homogenous in any way – is a psychological bear trap that is difficult for even the savviest marketer or executive to escape. This reliance on our marketing gut is often held up as evidence of wisdom and finely honed instinct. This is DIGITAL marketing after all.

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CoTweet CoTweet Social Media Mobile 94

Twist Image

FEBRUARY 12, 2011

Why should Social Media be any different? When brands say that because of Social Media, they would like to have a relationship with a customer, you have to wonder if they're really using the same kind of definition as the one applied to our personal relationships? marketing charts. social media.

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CoTweet CoTweet Social Media Facebook 109

Convince & Convert

FEBRUARY 17, 2011

Social media changes the very fabric of corporate competition. The reality is that the social and email behaviors, restraint, and adherence (or lack thereof) to best practices on the part of EVERY OTHER COMPANY IN THE WORLD impacts YOUR success. Are you spending enough on digital marketing? With McDonald’s.

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Compete CoTweet CoTweet Social Media 119

Josh S Peters

JANUARY 18, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Microblogging , Social Media , Strategy , twitter » How can multiple people use one Twitter account? Well in a word Cotweet. How can multiple people use one Twitter account?

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Twitter CoTweet CoTweet Microblogging 110

Koka Sexton

MAY 28, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Director of Social Media In January I took over social media for Paragon Software. Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress.

Social Media 40

Social Media WordPress Foursquare Twitter 40

Koka Sexton

NOVEMBER 1, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Username Checker I have accounts at about a dozen social media sites. Check multiple Social Media Sites I was directed to a website called Username Check that you can check over a hundred social media sites at once.

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Social Media Foursquare CoTweet CoTweet 40

Koka Sexton

NOVEMBER 14, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? The “Middleman” of Social Media is Your Friend The Next Evolution of Social Media… You can’t handle the truth!

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Social Media List StumbleUpon Social Networking 85

Convince & Convert

FEBRUARY 9, 2011

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

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CoTweet CoTweet Social Media Twitter 126

Koka Sexton

NOVEMBER 1, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Username Checker I have accounts at about a dozen social media sites. Check multiple Social Media Sites I was directed to a website called Username Check that you can check over a hundred social media sites at once.

Social Media 40

Social Media Foursquare CoTweet CoTweet 40

Convince & Convert

JUNE 17, 2011

Guest post by Jeff Rohrs VP of Marketing Research and Education at ExactTarget. Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. I’m now over 250 words in, and I haven’t provided even a single marketing stat. Jay Baer has made a terrible mistake. That’s false advertising.

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Marketing CoTweet CoTweet Facebook 94

Convince & Convert

FEBRUARY 22, 2011

The bigger gauntlet for marketers on Facebook is sociological. New research from ExactTarget and CoTweet (clients) called “The Social Break-up&# studied why consumers turn their backs on social and email connections with brands. Those are just the operational challenges. A Downright Scary WTF? Special offers?

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Facebook CoTweet CoTweet Real Estate 158

Convince & Convert

DECEMBER 27, 2011

One of several posts I based on the outstanding research from my clients and friends at ExactTarget on how we REALLY use social media. The bigger gauntlet for marketers on Facebook is sociological. 40% of consumers do not expect the company to send them marketing messages after “liking” the brand on Facebook.

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Facebook CoTweet CoTweet Real Estate 114

Koka Sexton

AUGUST 12, 2010

Author: Koka Sexton Comments: 0 comments Date: 12 Aug 2010 Categories: Blog , Social Media Tags: Attachments , Beta , Email Address , Inbox , profiles Getting pumpkins with the boy. (@ Clayton Valley Pumpkin Farm) [link] Recent comments Koka Sexton dot Com: [.] How NOT to use your Social Media Marketing Manager!

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Foursquare CoTweet CoTweet WordPress 69

Koka Sexton

AUGUST 25, 2010

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Google Foursquare CoTweet CoTweet 66

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.

Social Media 99

Social Media Twitter List WordPress 99

Koka Sexton

AUGUST 26, 2010

Author: Koka Sexton Comments: 0 comments Date: 26 Aug 2010 Categories: Social Media , Technology Tags: apps , Easy Peasy , Flick , iPhone , Netflix Queue , Resume , Tivo Getting pumpkins with the boy. (@ Clayton Valley Pumpkin Farm) [link] Recent comments Koka Sexton dot Com: [.] How NOT to use your Social Media Marketing Manager!

iPhone 68

iPhone Foursquare CoTweet CoTweet 68

Koka Sexton

APRIL 17, 2010

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Foursquare CoTweet CoTweet WordPress 55

Koka Sexton

AUGUST 12, 2010

Author: Koka Sexton Comments: 0 comments Date: 12 Aug 2010 Categories: Blog , Social Media Tags: Attachments , Beta , Email Address , Inbox , profiles Getting pumpkins with the boy. (@ Clayton Valley Pumpkin Farm) [link] Recent comments Koka Sexton dot Com: [.] How NOT to use your Social Media Marketing Manager!

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Foursquare CoTweet CoTweet WordPress 53

Koka Sexton

AUGUST 24, 2010

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Foursquare CoTweet CoTweet WordPress 40

Koka Sexton

AUGUST 25, 2010

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Foursquare 40

Foursquare CoTweet CoTweet WordPress 40

Koka Sexton

OCTOBER 24, 2008

Author: Koka Sexton Comments: 2 comments Date: 24 Oct 2008 Categories: Geek Break , Social Media Tags: 30_minutes , crossword_puzzle , facebook_friends , friends_computer , jumble , mom , scabble_game , scrabble , steroids There are 2 comments. How NOT to use your Social Media Marketing Manager! Leave a comment!

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Foursquare WordPress CoTweet CoTweet 65

Koka Sexton

JANUARY 5, 2010

Traditional marketing only goes so far and emailing news is not the best way to communicate with people and even worse if you want to have your message shared with others. Social Media seemed like a great venue for Paragon to shift into. January I took over social media for Paragon Software. Stay tuned for updates.

Software 58

Software Groups Groups WordPress 58

Koka Sexton

JUNE 12, 2010

Author: Koka Sexton Comments: 5 comments Date: 12 Jun 2010 Categories: Blog , Social Media Tags: koka sexton There are 5 comments. How NOT to use your Social Media Marketing Manager! Is there an explanation for it? If you enjoyed this post, make sure you subscribe to my RSS feed ! Leave a comment!

Foursquare 40

Foursquare CoTweet CoTweet WordPress 40

Koka Sexton

JUNE 12, 2010

Author: Koka Sexton Comments: 5 comments Date: 12 Jun 2010 Categories: Blog , Social Media Tags: koka sexton There are 5 comments. How NOT to use your Social Media Marketing Manager! Is there an explanation for it? If you enjoyed this post, make sure you subscribe to my RSS feed ! Leave a comment!

Foursquare 40

Foursquare CoTweet CoTweet WordPress 40

Koka Sexton

AUGUST 12, 2010

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Products 45

Products Foursquare CoTweet CoTweet 45

Koka Sexton

DECEMBER 23, 2008

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Applications Foursquare CoTweet CoTweet 45