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Socialmediamarketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and socialmediamarketing are spiritually and procedurally similar. Socialmedia connectivity is digital bumper stickering.
My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.
I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced socialmedia services, not just the basics. corporate expenditures on socialmedia will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on socialmedia as on email marketing.
It includes a dozen letters written to C-level executives (in general) about what they need to do to take socialmedia to the next level. Sure, socialmedia differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.
Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.
When it comes to creating a socialmedia strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of socialmedia. The who is doing what piece of the puzzle.
philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it. A driving force behind the company’s SUBSCRIBERS RULE! Email Won’t Die.
There seems to be a distinct collection of sessions, parties, and hang-outs for the socialmedia crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees). More so than any other event I attend, SXSW is conference roulette. I’ll write about that soon.
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