Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem.

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CoTweet CoTweet Social Media Twitter 89

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. The who is doing what piece of the puzzle.

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Social Media Strategy Twitter Consultant 112

Koka Sexton

MAY 28, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Director of Social Media In January I took over social media for Paragon Software. Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. so that’s my quick update.

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Social Media WordPress Foursquare Twitter 51

Koka Sexton

MAY 28, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Director of Social Media In January I took over social media for Paragon Software. Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. so that’s my quick update.

Social Media 40

Social Media WordPress Foursquare Twitter 40

Koka Sexton

NOVEMBER 14, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? The “Middleman” of Social Media is Your Friend The Next Evolution of Social Media… You can’t handle the truth!

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Social Media List StumbleUpon Social Networking 85

Convince & Convert

FEBRUARY 9, 2011

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

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CoTweet CoTweet Social Media Twitter 126

Convince & Convert

FEBRUARY 22, 2011

The bigger gauntlet for marketers on Facebook is sociological. New research from ExactTarget and CoTweet (clients) called “The Social Break-up&# studied why consumers turn their backs on social and email connections with brands. Those are just the operational challenges. A Downright Scary WTF? Special offers?

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Facebook CoTweet CoTweet Real Estate 158

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.

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Social Media Twitter List WordPress 99

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it. A driving force behind the company’s SUBSCRIBERS RULE! Email Won’t Die.

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Koka Sexton

APRIL 28, 2009

It was really an impulsive decision but I stuck with it so far and I am beginning to reap the rewards of managing a local blog for the community. The community that has been built continues to surprise me. How NOT to use your Social Media Marketing Manager! I wasn’t sure how it was going to turn out.

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Foursquare WordPress CoTweet CoTweet 40

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

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Social CRM Influencer Klout Social Media 117

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment.

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Twitter Foursquare WordPress Digg 56

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment.

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Foursquare WordPress Digg Social Media 56

Koka Sexton

MAY 8, 2009

I started following some other social media icons like mashable , l0ckergn0me , Jason Calacanis, Chris Brogan , Leo Laporte , and justine , but I never looked at it. Once a dormant social site that I used only for aggregating my rss feeds has now become a full fledged community. Set it and forget it.

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Koka Sexton

JANUARY 30, 2009

Dear Ma.gnolia Community Members or Visitor, Early on the West-coast morning of Friday, January 31st, Ma.gnolia experienced every web service’s worst nightmare: data corruption and loss. Most importantly, I apologize to all of you who have made Ma.gnolia a home for your bookmarks and community. Leave a comment!

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Social Bookmarking Price Foursquare WordPress 40

Koka Sexton

MAY 22, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Much ado about nothing – Viral Marketing 20,000 visitors in a couple days can’t be wrong. Blacksmith2 of the StumbleUpon community discovered my post and added it to his favorites. Viral marketing is based on this natural human behavior. I was wrong.

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Marketing StumbleUpon WordPress Social Media 40

Social Media Marketing

JULY 31, 2013

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. These are those links.

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Social Media Twitter Facebook CoTweet 166

Koka Sexton

FEBRUARY 18, 2009

This caused such an outcry by the Facebook community that several groups formed almost immediately calling for Facebook to change their terms of service back to normal. This didn’t seem to be enough for the community and the people kept complaining. How NOT to use your Social Media Marketing Manager!

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Facebook WordPress Foursquare Social Media 45

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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Social Media CoTweet CoTweet Disqus 36

Koka Sexton

JANUARY 24, 2009

Many of the typical rules of internet marketing do not apply to a hyper-local blog. TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. Its nice to get to know others in the community and spread the word about their businesses online.

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Web 2.0 WordPress Foursquare Social Media 45

Koka Sexton

NOVEMBER 25, 2008

We help people in need share their “epic&# true stories in innovative, creative and profitable ways to help them acquire the financial resources they need to create positive “change&# in their communities. How NOT to use your Social Media Marketing Manager! Leave a comment! Use wp_list_categories() instead.

Twitter 40

Twitter Foursquare WordPress CoTweet 40

Koka Sexton

JANUARY 24, 2009

Many of the typical rules of internet marketing do not apply to a hyper-local blog. TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. Its nice to get to know others in the community and spread the word about their businesses online.

Web 2.0 40

Web 2.0 WordPress Foursquare Social Media 40

Koka Sexton

NOVEMBER 2, 2008

TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. How NOT to use your Social Media Marketing Manager! There are MANY other sites like these and I have gotten great results from a lot of them. These are the two places I got my start.

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Foursquare WordPress Social Media CoTweet 40

Koka Sexton

DECEMBER 1, 2008

Social Media brought the game to the next level. I want to highlight on one Social Networking site that has been very helpful in getting me new visitors and show you some results. All of this came about because I wrote a post called Super list of social media links and Chris Brogan was nice enough to write a tweet about it.

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StumbleUpon Social Media WordPress Blogger 53

Koka Sexton

JANUARY 25, 2009

You might be a thought leader in your community. in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Blog Book Reviews Entrepreneur Featured Geek Break Headline Lead Story Letters from Iraq Military Social Media Technology Notice : get_links is deprecated since version 2.1! A ratio of 2.0

Twitter 49

Twitter WordPress Foursquare Social Media 49

Koka Sexton

JANUARY 25, 2009

You might be a thought leader in your community. in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Blog Book Reviews Entrepreneur Featured Geek Break Headline Lead Story Letters from Iraq Military Social Media Technology Notice : get_links is deprecated since version 2.1! A ratio of 2.0

Twitter 49

Twitter WordPress Foursquare Social Media 49

Convince & Convert

SEPTEMBER 21, 2010

There seems to be a distinct collection of sessions, parties, and hang-outs for the social media crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees). The feeling of community, and “we’re all in this together&# is slipping away.

Social Media 115

Social Media Strategy Conference Twitter 115

Koka Sexton

SEPTEMBER 25, 2008

Depending on how many other people are writing in your community, you have the chance of pissing off a few people. Since i write about so many different topics from social media and technology to general super geek stuff, I wanted to put some work into highlighting the city I have grown up in. Use wp_list_categories() instead.

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WordPress Foursquare Social Media Blogger 40

Koka Sexton

DECEMBER 5, 2008

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. How NOT to use your Social Media Marketing Manager! If you enjoyed this post, make sure you subscribe to my RSS feed !

Twitter 40

Twitter News WordPress Foursquare 40

Koka Sexton

DECEMBER 5, 2008

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. How NOT to use your Social Media Marketing Manager! If you enjoyed this post, make sure you subscribe to my RSS feed !

Twitter 40

Twitter WordPress Foursquare Social Media 40

Koka Sexton

JULY 27, 2009

He said my background would be something interesting that the community may want to read about. The last time I was interviewed by the media for Iraq was after coming home and talking to reporters that had read my Last Letter From Iraq. How NOT to use your Social Media Marketing Manager!

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WordPress Foursquare Social Media CoTweet 45

Koka Sexton

JANUARY 8, 2009

Once you start getting more involved with the Twitter you will see that it is really a community of people that just want to give constant updates to people that are following them. Twitter Etiquette As any community will tell you, there are unspoken rules of etiquette that you should follow. Drop by if you want to chat; [link] neil.

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Twitter WordPress Social Media Badge 76

Koka Sexton

DECEMBER 26, 2007

besides my iPhone) TomTom One is a new portable GPS navigation unit launched for the North American market, that fits in your shirt pocket, making it easily transportable from car-to-car and to take on business and vacation trips. How NOT to use your Social Media Marketing Manager! Use wp_list_categories() instead.

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GPS WordPress Foursquare Wireless 40

Kikolani

SEPTEMBER 24, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a new search engine news community on kikolani.com. The importance of a content marketing playground – creating a stage where no one is watching to build up your creativity. Is marketing your business on Facebook effective ?

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Mashup Resources Engineering Communities 121

Koka Sexton

FEBRUARY 6, 2009

Concerts, Movies and Shows Many communities offer a wide variety of free entertainment through local park districts and organizations. List it on Freecycle , a nonprofit community group that encourages users to give away old items instead of throwing them away. How NOT to use your Social Media Marketing Manager!

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Sample Samples WordPress List 104

Koka Sexton

FEBRUARY 6, 2009

Concerts, Movies and Shows Many communities offer a wide variety of free entertainment through local park districts and organizations. List it on Freecycle , a nonprofit community group that encourages users to give away old items instead of throwing them away. How NOT to use your Social Media Marketing Manager!

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Sample Samples WordPress List 86

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

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Social CRM Twitter Social Media Brands 133