Stay N' Alive

MARCH 6, 2011

ObjectiveMarketer is just one of dozens of companies in Guy Kawasaki's very successful Advisorship portfolio ("Guy's Golden Touch"), currently and previously containing several Twitter and Facebook marketing companies. The first, more famous acquisition was the CoTweet acquisition by ExactTarget, which I mentioned earlier.

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Company CoTweet CoTweet Social Media 53

Social Media Marketing

MARCH 2, 2010

As Merkle stated in their press release: " we are seeing consistent social use of the email channel, as well as evidence to support the idea that social networking and email use are actually more related than previously thought. Mashable recently let us know that Facebook is giving users the option get get app notifications in email.

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CoTweet CoTweet Press Release Notification 150

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

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Twist Image

FEBRUARY 12, 2011

Why should Social Media be any different? When brands say that because of Social Media, they would like to have a relationship with a customer, you have to wonder if they're really using the same kind of definition as the one applied to our personal relationships? " The Social Break-up. What's the lesson?

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Convince & Convert

DECEMBER 9, 2010

Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.

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Convince & Convert

FEBRUARY 9, 2011

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

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Convince & Convert

FEBRUARY 17, 2011

Social media changes the very fabric of corporate competition. The reality is that the social and email behaviors, restraint, and adherence (or lack thereof) to best practices on the part of EVERY OTHER COMPANY IN THE WORLD impacts YOUR success. Now, you’re competing with Coke. With McDonald’s. With Chevy.

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Compete CoTweet CoTweet Small Business 132

Sherrilynne Starkie

JANUARY 22, 2012

CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. CoTweet will cease to be and SocialEngage will not offer a free service. Three biggest myths of social media.

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Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. If you have a Facebook page, know who is responsible for engagement.

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Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.

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List Social Media Case Study Wiki 96

Koka Sexton

MAY 28, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Director of Social Media In January I took over social media for Paragon Software. Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. That would be interesting to know.

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Social Media WordPress Software Foursquare 51

Koka Sexton

MAY 28, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Director of Social Media In January I took over social media for Paragon Software. Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. That would be interesting to know.

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Social Media WordPress Software Foursquare 40

Koka Sexton

NOVEMBER 1, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Username Checker I have accounts at about a dozen social media sites. From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. How NOT to use your Social Media Marketing Manager!

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Social Media CoTweet CoTweet Foursquare 40

Koka Sexton

NOVEMBER 1, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Username Checker I have accounts at about a dozen social media sites. From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. How NOT to use your Social Media Marketing Manager!

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Social Media Foursquare CoTweet CoTweet 40

Koka Sexton

NOVEMBER 14, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? The “Middleman” of Social Media is Your Friend The Next Evolution of Social Media… You can’t handle the truth!

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List Social Media Blogosphere StumbleUpon 85

Koka Sexton

FEBRUARY 18, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Facebook TOS – What’s the Deal? Facebook decided that it was going to change it’s terms of service [TOS] a couple weeks ago and did very little if anything to let their members know. Want to close your account?

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Koka Sexton

APRIL 17, 2010

I posted it on Facebook a while ago and realized it was never added to my Flickr or anywhere else. How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS One of my Favorite Grayson Pictures I had forgotten about this picture. I think the drool just adds to the cuteness.

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CoTweet CoTweet Flickr Foursquare 55

Koka Sexton

OCTOBER 24, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Addicted to Pathwords Pathwords is a game I was introduced to earlier this week on Facebook. Pathwords can be played solo or you can play against your Facebook friends and see who has the largest vocabulary. Do you have a facebook account? I love vocabulary games.

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Jeff Esposito

JUNE 13, 2011

This is post is part of the Institutionalizing Social Media series. As you begin to put your social media plan into action , perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring. Facebook provides this data under the site’s Insights function. Engagement.

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Koka Sexton

JANUARY 5, 2010

Social Media seemed like a great venue for Paragon to shift into. The company has a corporate marketing team that manages a Twitter profile and a Facebook page but our region (America) wanted to do more. Facebook will be the platform to share updates and promotions as well as push out news to fans that want to follow us.

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Software Groups Groups WordPress 58

Jeff Esposito

OCTOBER 21, 2011

Why more celebrities and public figures are turning to social media – while not surprising I find the phenomenon of celebrities hopping on social networks to drop news or updates to their fans fascinating. a good piece to read if you own or manage a brand page. a good piece to read if you own or manage a brand page.

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CoTweet CoTweet iPhone HootSuite 28

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.

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Case Study Wiki Software List 99

Koka Sexton

MAY 8, 2009

FriendFeed is a service which, instead of layering a meta-network on top of all your other social networks, will create a news feed incorporating them all much like the Facebook news feed. It’s an idea that isn’t too difficult or bothersome for social network users to adopt. Leave a comment! Manfredi’s last blog post.

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Koka Sexton

APRIL 28, 2009

Yes I even have a Facebook page setup for the Concord blog. I do a bit of targeted advertising on Facebook for the site and the fan page. nothing expensive but I like knowing that other people in Concord and surrounding area can find me on Facebook. How NOT to use your Social Media Marketing Manager!

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Foursquare CoTweet CoTweet WordPress 40

Koka Sexton

FEBRUARY 17, 2009

Yes they even have a Facebook page. in /var/www/vhosts/kokasexton.com/httpdocs/word/wp-includes/functions.php on line 3237 Blog Book Reviews Entrepreneur Featured Geek Break Headline Lead Story Letters from Iraq Military Social Media Technology Notice : get_links is deprecated since version 2.1! Use wp_list_categories() instead.

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CoTweet CoTweet Foursquare WordPress 49

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.

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Social Media Strategy Consultant Publishing 119

Koka Sexton

AUGUST 11, 2010

I’ve been using LinkedIn for years, mainly to keep in contact with old coworkers that I don’t have connected on other social media like Twitter or Facebook. How NOT to use your Social Media Marketing Manager! Use wp_list_categories() instead. Use get_bookmarks() instead. Use get_bookmarks() instead.

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LinkedIn Foursquare WordPress CoTweet 49

Koka Sexton

APRIL 13, 2010

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you. I’ve seen an increased discussion on social media [.] Use wp_list_categories() instead.

Foursquare 51

Foursquare Badge iPhone Applications 51

Koka Sexton

MARCH 26, 2010

Thank God for Twitter and Facebook, I don’t know what I would have done without them. How NOT to use your Social Media Marketing Manager! I’m waiting to hear from MediaTemple support what could have gone wrong. So the main issue is resolved. This blog, my online life, is back up. Use wp_list_categories() instead.

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Hosting Foursquare CoTweet CoTweet 45

Koka Sexton

JANUARY 3, 2009

If you didn’t look at the URL of this false Twitter page, then you might not have noticed that it was actually just a page on the domain access-logins.com which was also faking Facebook’s front page. We immediately reported the offending domain (and warned our friends at Facebook). Use wp_list_categories() instead.

Twitter 40

Twitter Foursquare CoTweet CoTweet 40

Koka Sexton

AUGUST 11, 2010

I’ve been using LinkedIn for years, mainly to keep in contact with old coworkers that I don’t have connected on other social media like Twitter or Facebook. How NOT to use your Social Media Marketing Manager! Use wp_list_categories() instead. Use get_bookmarks() instead. Use get_bookmarks() instead.

LinkedIn 40

LinkedIn Foursquare CoTweet CoTweet 40

Koka Sexton

JANUARY 3, 2009

If you didn’t look at the URL of this false Twitter page, then you might not have noticed that it was actually just a page on the domain access-logins.com which was also faking Facebook’s front page. We immediately reported the offending domain (and warned our friends at Facebook). Use wp_list_categories() instead.

Twitter 40

Twitter Foursquare CoTweet CoTweet 40

Koka Sexton

APRIL 13, 2010

The little geo-apps can connect with your other popular social networking sites like Twitter and Facebook and can even identify friends from these other services that are using the same location based apps as you. I’ve seen an increased discussion on social media [.] Use wp_list_categories() instead.

Foursquare 40

Foursquare Badge iPhone Applications 40

Convince & Convert

DECEMBER 8, 2010

Tweet I’m not really sure how all of these guys are going to make a living, but there sure as hell is no shortage of innovation in social media. Earlier this year, I wrote a post called 39 Social Media Tools I’ll Use Today , which documented the stuff that helps me do my job. I am a screenshot freak.

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Social Media Tools CoTweet CoTweet 165

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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CoTweet CoTweet Press Release Company 36

Koka Sexton

JULY 1, 2009

Luckily, I have a super tech support team online and after posting an update on Twitter and Facebook, I started getting some help. How NOT to use your Social Media Marketing Manager! [link] There is also a reference to a domain called overclick.cn but that doesnt seem to be legit. Use wp_list_categories() instead.

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Foursquare WordPress CoTweet CoTweet 40

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

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Social CRM Influencer Klout Social Media 133