Laurel Papworth

JANUARY 23, 2017

Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph? If you have done my Social Media Marketing Campaign course at the University of Sydney, this is the more advanced, handson version.

Course 40

Course Facebook Social Graph URL 40

Twist Image

JUNE 22, 2013

It re-imagines the British trying to catch Revere using only his social graph. On top of that, their cost of production has no significant link to what they charge for their products and services. Basically, they charge what the market will bear. This was my favorite piece. Paul Krugman does."

Apple 87

Apple Metadata Social Graph YouTube 87

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

Applications 100

Applications Social Networking Web 2.0 Brands 100

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Graph Search.

Social Media 28

Social Media Facebook Marketing CPM 28

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Identify top pages, view social activity data, and analyze anchor text.

SEO 167

SEO Tools Analysis CPC 167

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Bare Feet Studios

JUNE 9, 2010

Instead, they kept it free, getting more and more investment to cover server and development costs. I don’t think “everyone&# is the only valuable market proposition. This is why Twitter is a tool, not a marketing plan and some day, there will be a different tool. Would I pay for it?

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Keyhole.co

NOVEMBER 19, 2020

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data. Save time, as all your social media analytics are available to you in one platform. Cons: There is a steep learning-curve in getting the software running properly.

Tools 98

Tools Social Media Sentiment Price 98

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

SEPTEMBER 8, 2010

Approximately 10 years after having 67% of the search market, Yahoo! More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? It never captured the social media market.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

JUNE 15, 2010

Total cost? As the social Web becomes every more interconnected, understanding how your customers are connected (or connectable) to your brand in social media is a sizable part of the success equation. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. Zero dollars, and about 30 minutes.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Webbiquity SMM

APRIL 8, 2014

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views.

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

APRIL 9, 2012

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. AnchorFree’s Hotspot Shield is a free (or optionally ad-free low-cost) VPN encryption service that provides secure, private web browsing anywhere. Search Social Media More Efficiently with Greplin. ShortStack. PeopleBrowsr.

Review 200

Review Tools Social Media Klout 200

Twist Image

JANUARY 1, 2015

Someone in their family passed away or a pet got lost this past year, and suddenly this image is showing up in Facebook''s recently released The Year In Review as a way to celebrate that moment with your social graph. Marketing automation - and the output of it - is one of the core disrupters to the marketing industry.

Data 40

Data Facebook Social Graph Repository 40

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Laurel Papworth

AUGUST 1, 2010

Even coins don’t actually cost $2 to make, they “represent&# a collective, community value of what is worth $2. And I saw a guy raving about how he wants to integrate Facebook Credits (he currently uses Offerpal) with his social betting game. Facebook for Market Intelligence/ customer reward. Let me explain why.

Facebook 105

Facebook Virtual World Foursquare Banking 105