Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Smart Inbox: Our unified inbox aggregates all of your brand conversations into one place, so you never miss a message.

Reputation 77

Reputation Brands Sentiment Survey 77

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Track social sentiment in real time.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Social listening plays a vital role in this area.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Planning ensures that you don’t miss crucial conversations among your target audience. These are the candid conversations that are eye-opening but often fly under the radar. Scope the terms, hashtags and keywords to monitor No surprises here.

Reputation 96

Reputation Sentiment Analysis Notification 96

Sprout Social

MAY 18, 2020

People are anxious to return to their normal lives and conversations around when the lockdowns will end are gaining traction on social. Now, they find themselves having to reevaluate and readjust once more as consumer behaviors and conversations evolve. Around the same time, the conversation around testing kits and vaccines shifted.

Conversation 107

Conversation Retail Sentiment Education 107

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. The hashtag should be short, unique and memorable. Does that increase the level of engagement?

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . These types of conversations don’t typically pop up in your notifications. And focusing on actual customer conversations means that you can take action with confidence. The problem?

Campaign 125

Campaign Social Media Tools Hubspot 125

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

JANUARY 10, 2024

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

Reputation 105

Reputation System Brands Knowledge Base 105

Sprout Social

SEPTEMBER 14, 2023

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Their team is also extremely engaged on social.

Strategy 123

Strategy Brands Content UGC 123

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Game vs. Tournament-Related Hashtags. highlight to tweet).

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JANUARY 18, 2022

Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . The social applications for corporate communications are unique, so you’re better off tailoring your development plan to your business or team need. Social listening.

Skills 128

Skills Sentiment Team Press Release 128

Hootsuite

APRIL 25, 2024

Want to share custom performance reports with your leadership team? You can filter social posts by parameters like account, keyword, hashtags, and location. Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. Hootsuite Hootsuite’s like the Swiss army knife of content.

Curation 80

Curation Social Media Management Tools Social Media 80

agora pulse

NOVEMBER 10, 2020

The most important social media metrics for your brand depend on what your team wants to accomplish. Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions. You can download this free SMART goals guide to help you with that planning.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. More specifically, buyer personas help teams to: Make quicker, more strategic decisions. — Michaela Mendes (@mmendeswrites) November 9, 2021.

Data 140

Data Social Media Sentiment Team 140

Keyhole.co

DECEMBER 15, 2023

Key features: Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

agora pulse

JUNE 13, 2020

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day. Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

SEPTEMBER 23, 2021

Sprout Social’s Listening tool enables users to turn the rich, always-on conversation on Twitter into powerful data and insights,” said Lauren Jenkins, Senior Program Manager at Twitter. After reviewing top keywords and hashtags associated with the Topic, the Design I/O team identified common threads across conversations.

Project 111

Project Analysis Hashtag Sentiment 111

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. Moreover, you can find relevant hashtags and optimize your campaigns. The hashtag tracker is particularly useful and the insights have proven to be of great use for our campaign.” Pricing: Available on contact.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Sprout Social

JUNE 7, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. With social listening, you can monitor the conversations happening around your brand to ensure everything is above board. Request social team feedback.

Strategy 115

Strategy How To Hashtag Team 115

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

OCTOBER 6, 2022

In this guide, we collect expert tips from Sprout’s video and social teams so you can learn the theory behind ‘going viral’, how to make a viral video and what to do when it happens. Sprout’s video team is well-versed in creating video content that reaches large audiences. Or do you want to generate conversions?

Video 128

Video Social Media How To Trends 128

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. People in other departments might not be familiar with the value of listening, so as you approach conversations with new stakeholders, put your teaching hat on. .

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

SEPTEMBER 12, 2023

That requires regular monitoring of responses on your campaigns and conversations around your brand. A social listening tool can monitor millions of online conversations and notify you when someone talks about your business. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

FEBRUARY 8, 2021

In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Instagram Outbound Hashtag Performance. Profile Performance Report.

Report 131

Report Social Media Metrics Team 131

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. Name variations.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. They may have the luxury of relying on the customer service and PR teams to handle complaints and crises, but they’re not off the hook on this one. Click To Tweet. Competitive. This one is too easy.

Brands 193

Brands Sentiment Influencer Survey 193