Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar .

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Template Templates Content Social Media 60

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. This is where AI tools for content creation can come into play. In fact, according to Insider Intelligence , 3 in 4 marketers are using AI tools for content creation.

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Tools Content B2B Social Media Management 62

Sprout Social

MAY 18, 2023

According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.” Answer key questions like: What kind of content does our audience want from our brand? How do they expect us to sound?

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Social Media Template Templates Skills 126

Pam Moore

JULY 10, 2017

The reality is that content is the core of not only the social and digital web but of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. It's everywhere. Click To Tweet.

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Content How To Marketing Training 166

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

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Instagram Tools Hashtag Authentication 159

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. Share a link.

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Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

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Reputation Tools Brands How To 130

Social Media Strategies Summit

OCTOBER 7, 2022

The seemingly simple processes of planning and posting content are the biggest challenges. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. HootSuite’s Social Media Content Calendar.

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Template Templates Content Small Business 223

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Advanced scheduling that enables you to post content across platforms on your time. Key features: Available templates for you to use. TikTok editing tools.

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Tools Strategy Video Library 123

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online.

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Content Marketing Loyalty Findability 113

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to test content marketing programs.

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Campaign Social Media Content How To 60

Postcron

DECEMBER 20, 2022

And as everyone starts putting up their lights and getting ready for the festivities, social media managers usually have their minds elsewhere: planning their holiday social media content. Before you start planning and creating content take a step back to establish your goals for the holidays. Isn’t that right?

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Marketing Social Media Management Hashtag Discount 72

Hootsuite

NOVEMBER 9, 2020

The power of TikTok, especially with creator-led content, has even led some companies, including Walmart and Dunkin’ Donuts, to encourage employees to post videos while at work. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Get the template now!

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Strategy How To Marketing Template 145

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

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Social Networking Class Comments Conversation 270

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom. .”

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Eventful Social Media Badge Hashtag 145

Lucy Hall

OCTOBER 1, 2018

What are you planning for your October social media content? If you haven’t already planned out your content you can get started by looking at some of the special days for this month. Use a content calendar such as ContentCal to schedule, plan and analyse content across multiple social networks.

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Content Hashtag Template Templates 60

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

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Publishing Tools Brands Facebook 97

Hootsuite

JULY 29, 2020

Let’s explore the various ranking factors at play and how you can leverage them to get your content to rank on the sixth largest global social network. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? For a long time, TikTok remained mum about how it ranked content.

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Hashtag How To Trends Remix 145

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

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Analysis Strategy Sentiment Comparison 141

Sprout Social

JANUARY 31, 2024

Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. You can keep a pulse on your top-performing content on your YouTube Studio dashboard. Also, which fell flat and the sorts of content your audience actually wants to see. Video duration.

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YouTube Engagement Metrics Analytics 99

Pam Moore

SEPTEMBER 20, 2020

Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. LinkedIn presents tremendous opportunity to build brand awareness, generate leads and increase sales as you build your network of powerful contacts.

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LinkedIn Engagement Strategy Authentication 78

Hootsuite

FEBRUARY 16, 2021

Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business. It’s the easiest way to repurpose and edit content to make a post appropriate across your various social channels.

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HootSuite Features URL Template 140

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What content is converting to real business? What content is producing the most leads? What content your audience likes? What content is truly engaging your audience?

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Analytics Google Metrics ROI 167

Sprout Social

MAY 11, 2021

. “What’s the point of social media optimization, though?” ” In short, social media optimization (SMO) encourages businesses to analyze, audit and make adjustments to both their content and accounts to stay in line with the best practices of social media. Now, onto the good stuff!

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Social Media Strategy Engagement Hashtag 132

Sprout Social

OCTOBER 25, 2022

If you want to use social media for brand awareness, use these 12 ideas to jumpstart your efforts. From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Give your social presence some personality. Harness the power of hashtags. triplewhale.

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Strategy Brands Hubspot Survey 131

Hootsuite

JUNE 24, 2020

And the risk of sending out content that is off-brand or low-quality also decreases. . With a social media content approval process in place, all content is vetted, edited and approved by select team members ahead of publication. . Some examples of social media approval tools and social media approval apps.

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Social Media HootSuite How To Template 145

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Here, you get instant access to brand mentions across social, news, blogs, videos, etc.

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Tools Social Media Curata Price 52

Sprout Social

OCTOBER 4, 2021

When assessing your social data, you need to evaluate the full spectrum of earned and owned data. Owned data measures the performance of content you publish across your brand’s social profiles. This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for.

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Data Metrics Sentiment Analytics 124

Pam Moore

OCTOBER 25, 2020

Personal branding is about so much more than a perfect profile photo on LinkedIn, fancy logo, well rounded professional summary and snazzy content posted to all of the top social networks on a daily basis. Your brand is the hashtags you use and the people you tag in your posts. Content Calendar Template.

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Influencer Brands Strategy Training 78

Hootsuite

JANUARY 13, 2022

In this article, we’ll provide you with easy-to-do social media optimization techniques to help improve your brand’s visibility on social media, get more engagement for your posts, and get your audience telling you what they want. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

Social Media 145

Social Media HootSuite Hashtag UGC 145

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags. The software lets you filter influencers and check profile analytics for every social network individually.

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Influencer Tools Marketing Software 113

Razor Social

MARCH 14, 2019

Here are the tools I was using: Meet Edgar – This tool only supports scheduling content for social media. It did, however, introduce a good concept where you could add content to categories and then share based on a category (e.g. share content from the influencer quote category, then share content from your blog, etc.).

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Review Social Media Tools HootSuite 92

Keyhole.co

OCTOBER 20, 2023

Instagram verification is a process through which the social networking platform confirms an account is original and authentic. Authentic and consistent Instagram content that resonates with your brand identity seems more credible in the verification process. Use a content calendar to plan so the regularity doesn’t break.

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Instagram Badge Authentication How To 59

Hootsuite

JANUARY 4, 2023

How do you “do” social media marketing, and how do you get started? In this post, we’ll walk you through everything you need to know about marketing your brand on social media. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What is social media marketing?

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Social Media HootSuite Marketing Social Networking 76

Socially Sorted

MARCH 29, 2017

Do you ever get stuck for visual content ideas to post to your social media channels? If you are lost for inspiration then these 3 Tools will have you creating (and curating) so much content you will be scheduled ahead for months. All 3 are like having a new team member for your visual content strategy. 1 PromoRepublic.

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Tools Content Template Templates 40

Hootsuite

JANUARY 24, 2022

Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Social media data mining also gives you key insights into your audience. What is social media data? Why is social media data collection so important?

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Data Social Media HootSuite Template 94

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . 7 Best Practices for Marketing with User-Generated Content.

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