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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit.

Analysis 186
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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Get a handbook of style and learn how to communicate with properly constructed sentences. To have credibility, you need to have other people in your field willing and able to testify to your competence. Take the time to listen to yourself talk. Read your own writing. You probably have heard that “the truth hurts.”

Brands 236
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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

MBA 101: you can only compete on price or product differentiation. A lot of the major content producers like publishing groups have too much overhead to compete on price with bloggers etc and there’s too many places to get the same content so they can’t differentiate.

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Likewise, I don’t do a whole lot with social and some of the advanced stuff with WhatCounts, because its core competency really is shipping an awful lot of email. Once you are competent at using the tool, then you start to vary it. Okay, can it be used for this? Can it be used for this?

B2B 121
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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Likewise, I don’t do a whole lot with social and some of the advanced stuff with WhatCounts, because its core competency really is shipping an awful lot of email. Once you are competent at using the tool, then you start to vary it. Okay, can it be used for this? Can it be used for this?

B2B 121
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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business. Everything today can be turned into a public spectacle that can make or break you.

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Brand identity: the ultimate guide to building a memorable brand

Sprout Social

” The Ordinary’s identity is in stark contrast to competing skincare brands. This handbook ensures consistency and on-branded messaging across every network. Look no further than a brand like Drunk Elephant as a shining example. Everything from the brand’s name to its choice of colors is vibrant.

Brands 128