Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 108

Influencer Tools Marketing Software 108

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand.

Analysis 138

Analysis Strategy Sentiment Comparison 138

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

MAY 6, 2024

You should also look for tracking and reporting features that turn a simple social inbox tool into a true management system for social messaging and social customer support. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.

Tools 79

Tools HootSuite Team Social Media 79

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

SEPTEMBER 29, 2022

The participants who imagined getting few likes had far greater negative sentiments than positive, especially in those more susceptible to feedback. So keeping your followers from seeing the number of likes your posts have can help combat that comparison—especially as an influencer. Firstly, the likes you receive is a vanity metric.

Instagram 100

Instagram How To Comparison Metrics 100

Keyhole.co

NOVEMBER 10, 2023

You have great products and an excellent marketing and sales team. Here’s our guide to competitor benchmarking that will help you exceed your KPIs and maintain the edge in a volatile and cutthroat market. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned.

Metrics 59

Metrics Analysis Comparison Price 59

agora pulse

DECEMBER 28, 2017

You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. If you’re using a listening platform like Agorapulse, you can even create searches for posts with a positive or negative sentiment! Trust me, I’ve conducted social listening reports for both.

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Hashtag Marketing Focus Group Conversation 128

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. If you only use social media for marketing, you’ve already fallen behind. Always have, always will.

Social Media 139

Social Media Committee Organization Survey 139

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

SEPTEMBER 14, 2020

But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. In this post, we’ll detail the best Instagram analytics apps in 2020. Hootsuite Analytics.

Metrics 145

Metrics Analytics Instagram Tools 145

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Sentiment: Are the comments, posts etc. This category can also include metrics like blog visitors and RSS / email subscribers.

SM2 187

SM2 Alterian Vocus Social Media 187

Sprout Social

MARCH 21, 2019

As with all of our services, we provide “done-for-you” support, meaning that our team manages the software and social listening services, while reporting on the key performance indicators (KPIs) or goals we determine with each client. Influencer marketing research. Influencer marketing research. Sentiment research.

Sentiment 91

Sentiment Research Influencer Analysis 91

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. A typical social media analytics report looks like this: Source. Social media analytics can benefit your social media marketing in many ways, such as: 1.

Analytics 52

Analytics Social Media ROI Metrics 52

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. For example, are they entrepreneurs, marketers etc. Sentiment Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 85

HootSuite Social Media Management Tumblr Hashtag 85

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

MARCH 21, 2019

Pull up custom analytics reports for any date range to understand how your posts are performing. Get a clear overview of your overall impressions through these reports. Or use the Sent Messages Report to dig deeper into the individual performance of each tweet. Price: Starts at $49 per month.

Analytics 102

Analytics Twitter Tools Strategy 102

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Shoppable social ads have also, in the words of Meagen Johnson at Havas Media , “collapsed the marketing funnel”.

Social Media 138

Social Media Crowdsourcing Privacy Comparison 138

Hootsuite

JULY 13, 2023

Features include sentiment analysis, competitor benchmarking, trend spotting, and more. It offers features for content scheduling, social media monitoring brand mentions, customer service management, and reporting. Brandwatch Source: Brandwatch For those looking for a data-driven Sprinklr competitor, Brandwatch is the perfect choice.

Comparison 78

Comparison HootSuite Hubspot Price 78

Socialized

JANUARY 21, 2010

The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks. Comparisons to competitors are regulated by the FTC. So where does the publicly held company draw the line?

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Lithium also includes response assignment and reporting tools. Lithium also includes response assignment and reporting tools. Social Media Monitoring Tools. A feature-rich, realtime social media monitoring and engagement tool.

Tools 206

Tools Social Media Lithium Sysomos 206

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Sentiment Analysis. Who is monitoring you?

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

JULY 30, 2019

Not only does having these metrics give you an opportunity to showcase the impact of your work to executives, but providing consistent social media metric reports can lead to major shifts for your social team, including budget increases and increased access to resources. Share of voice: Volume and sentiment.

Metrics 106

Metrics Social Media Analytics Report 106

Sprout Social

JUNE 7, 2016

You can run months worth of reports, but they won’t mean a thing if you’re trying to measure something you don’t understand. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. 3 Twitter Metrics Reports to Run. The Profiles Report. To access yours: Go to the Reports tab.

Metrics 40

Metrics Twitter Comparison Report 40

Hootsuite

AUGUST 17, 2023

Creating content , posting to multiple networks, learning about your audience, providing customer support , reporting wins to your boss… It’s a lot. Good for: Small businesses and startups, content creators, marketing professionals. Pricing: The integrated marketing hub starts from $40 per month.

Comparison 79

Comparison HootSuite Hubspot Social Media Management 79

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. What to consider before drawing competitive insights 6 marketing competitor insights to consider for your business strategy What are competitive insights?

Analysis 86

Analysis Sentiment Marketing Reputation 86

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Marketers and advertisers sometimes approach social media by throwing ideas against the wall–hoping something sticks. Page Likes: This metric shows the total amount of Page Likes and new Page Likes with weekly data comparisons as well.

Data 97

Data Social Media How To ROI 97

Sprout Social

AUGUST 24, 2023

This is where customer service reports comes into play. Customer service reports offer businesses comprehensive feedback on the performance of the customer support team based on customer data. Table of contents: What is a customer service report? Here are six ways customer service reports can improve customer satisfaction.

Report 76

Report Tips Metrics Sentiment 76

Sprout Social

SEPTEMBER 6, 2022

Use these YouTube analytics tools to boost your marketing. Here are ten of the best options in the market: Sprout Social. Using the YouTube Videos Report, you can track several video-specific performance metrics. You can customize the report by sorting videos based on their performance-specific metrics. YouTube Analytics.

Analytics 107

Analytics YouTube Tools Comparison 107

Buffer Social

MARCH 28, 2017

Apart from showing you key metrics of your Page (Page Summary), it also shows you the key metrics for your five most recent posts and a brief comparison of your Page with similar Facebook Pages. It gives you a quick comparison of your Page with a few other Pages you want to watch. Hide, Report as Spam, and Unlikes. Page Summary.

Analytics 40

Analytics Strategy Facebook Social Media 40

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. Influencer analytics tools are a type of influencer marketing tool designed to measure the performance and impact of influencer marketing campaigns. Influencer marketing trend analysis Social media users expect brands to read the room.

ROI 99

ROI Analytics Influencer Campaign 99

Sprout Social

JANUARY 11, 2023

Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. Example: sentiment). For example, one for tracking monthly changes in brand reputation and sentiment, as seen in the example above. What should you include in a social media dashboard?

Template 122

Template Templates Social Media Brands 122

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

APRIL 11, 2023

1 Analytics Tool for Growth Beautiful reports. Source: Hootsuite Analytics Try for free now Looking at your social share of voice and measuring social sentiment are also important ways of understanding and measuring your success. But if your social sentiment is dropping, you might have uncovered a weakness in disguise.

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Analysis Social Media HootSuite Tips 106