Social Media Strategies Summit

DECEMBER 7, 2023

She examined their marketing plans, budgets, brand pillars, and messaging guidelines. She analyzed the data to devise four key strategies that higher education social media leaders can use to become the change agents their campuses desperately need. This message became ingrained in our perceptions of the company.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

agora pulse

MAY 15, 2017

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager. If you indeed are shaky on how to judge the skills of your future social media manager, here are some good guidelines for you to follow.

Social Media Management 127

Social Media Management Questions Social Media Sample 127

Hootsuite

JULY 29, 2019

Bonus: Get a free, customizable social media policy template to help you easily create guidelines for your employees’s personal and professional social media use. What is a social media policy? Benefits of a social media policy. Outline how to stay compliant with the law.

Policies 111

Policies Social Media Company Guidelines 111

agora pulse

MAY 8, 2020

Understanding how to build your following. You can use all the same guidelines that you would follow for your profile image on LinkedIn. If you are an established business, you will want to use a quality image of your company logo. If your company name does not explicitly say what you do, then this can be a good route to take.

Social Media Management 170

Social Media Management Social Media Twitter Hashtag 170

agora pulse

DECEMBER 16, 2019

Have a clear idea of how to measure this outcome. Based on their demographics, which social media platforms are they using? Which social media platforms do you know how to use effectively? Every year, Pew Research does a review of the demographics of who uses social media. Where are they ?

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

agora pulse

NOVEMBER 21, 2019

Do you need a hand creating your first content strategy for your company? As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. Facebook Page Management. So you’ve created a Facebook Page for your client or company.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

agora pulse

OCTOBER 8, 2020

Instagram can be one of the most powerful tools for selling products and services—if you know how to stand out from the crowd. These tips will show you how to sell on Instagram successfully. Because Instagram is a visual platform, it is a perfect place for companies who sell products to show off what they have to offer.

Instagram 179

Instagram How To Hashtag Guidelines 179

Oktopost

DECEMBER 19, 2022

Sometimes downloading the wrong file or clicking on the wrong link can cause social media security issues. There are a few ways to mitigate the potential human error: Use a social media management platform with unique logins and permissions to prevent too much access to administrator privileges.

Social Media 127

Social Media How To Policies Authentication 127

Hootsuite

JUNE 14, 2023

Keep reading to find out how to define your unique brand voice and incorporate it into your social media strategy. #1 1 Social Media Tool Create. Connect better with customers and prospects A well-defined brand voice makes your company seem more human. Free 30-Day Trial What is a brand voice?

Social Media 104

Social Media Brands Guidelines HootSuite 104

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Hootsuite

JUNE 19, 2023

Here are some tips for creating and implementing a successful social media policy for bank employees. Bonus: Get a free, customizable social media policy template designed specifically for banks to quickly and easily create guidelines for your financial institution.

Banking 96

Banking Policies Template Templates 96

Keyhole.co

MARCH 27, 2024

This post explores how to save Instagram Stories to use for future campaigns. Here’s how to save Instagram Stories as Highlights. Here’s how to save Instagram Stories from the Story Archive. We also shared how to access the Archive. Spending resources on content that vanishes after 24 hours seems counterproductive.

Instagram 52

Instagram How To Curation Remix 52

agora pulse

FEBRUARY 10, 2021

But building a strong social media presence requires more than a big budget. In this article, I’m going to show you how to build a strong social media presence organically, without spending a cent. One of the biggest ways to build a strong social media presence is to adhere to your brand style guidelines.

Organization 207

Organization Social Media UGC How To 207

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 102

Reputation System Brands Knowledge Base 102

agora pulse

OCTOBER 27, 2020

And now I’m sharing how to take advantage of attendance of any virtual event. Events that had virtual back-ups were also able to quickly pivot during lockdown periods with software company Salesforce shifting all their events online. How will you log conversations or track leads? Panel debates and knowledge sharing.

Eventful 153

Eventful How To Conference Hosting 153

Hootsuite

MAY 1, 2023

A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. Keep reading to find out how to build a strategy that will help protect your brand, improve your social results, and make life easier for your overworked social team.

Social Media 105

Social Media Guidelines HootSuite Policies 105

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation?

Eventful 111

Eventful Social Media How To Sports 111

agora pulse

JUNE 4, 2020

College students are savvy about social media, so shouldn’t it also be the other way around, too? Here’s how universities can use social. With more colleges and universities moving to online or technology-assisted learning, universities must learn how to best use social media.

Social Media 112

Social Media Committee How To Guidelines 112

Sprout Social

JUNE 7, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. ” — Abigail Schmitt, Corporate Communications Strategist at Sprout Social. Request social team feedback. Set up your social listening tool.

Strategy 112

Strategy How To Hashtag Team 112

Hootsuite

APRIL 19, 2023

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is social media etiquette, and why does it matter? Social media etiquette is a set of conventions that dictate acceptable behavior for brands on social media platforms.

Social Media 145

Social Media HootSuite How To Reputation 145

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Sprout Social Sprout Social is a powerful solution for social media management.

Reputation 128

Reputation Tools Brands How To 128

Hootsuite

JUNE 24, 2020

With a social media content approval process in place, all content is vetted, edited and approved by select team members ahead of publication. . This article outlines: The benefits of creating a social media approval workflow. . How to create a workflow that is efficient for your team. Limit password sharing.

Social Media 145

Social Media HootSuite How To Template 145

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Every social media team operates uniquely, so not all of these roles will be relevant to your needs.

Template 135

Template Templates Social Media Tips 135

agora pulse

MAY 18, 2019

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. As much as we’ve admired those accounts, we’ve also hated them (at least a little) and been a tiny bit jealous of how amazing they are.

Authentication 101

Authentication Platform Social Media Brands 101

Hootsuite

APRIL 15, 2020

Are you part of a remote social media management team? In this post, we’ll offer our best tips and tools for social media collaboration. To increase your social media team’s productivity through efficient team work. To get the ball rolling, you can survey your social media management team.

Collaboration 135

Collaboration Team Social Media Tools 135

Keyhole.co

OCTOBER 16, 2023

After all, not every company that works in social media is an agency, per se. Agencies are defined by two basic activities: They provide their corporate clients with a high volume of content that can be published to social media, and they offer a big-picture strategy to guide that content development.

Social Media 52

Social Media Marketing How To Cost 52

Hootsuite

OCTOBER 23, 2023

If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. If you’re new to hiring social media managers, you may not know what to look for, who to hire, and how to onboard your team for success. But we can help!

Skills 80

Skills Team Social Media HootSuite 80

Hootsuite

OCTOBER 4, 2021

In this post, you’ll learn how to make Twitter work for your business. How to use Twitter (for beginners). Most companies include their logo in their profile image. How to use Twitter for business. A Twitter marketing strategy for your brand will help you articulate your Twitter goals and plan how to achieve them.

Twitter 142

Twitter How To HootSuite API 142

agora pulse

JANUARY 24, 2019

Once you know how to post on LinkedIn, you can choose the options that will bring the most value to your business or career. LinkedIn is often seen as the introverted studious older brother of the social media world. You can schedule all three post types using a social media management tool like Agorapulse.

LinkedIn 114

LinkedIn How To Publishing Social Media Management 114

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 90

Video Film Content How To 90

agora pulse

AUGUST 12, 2020

Need to learn how to use Pinterest for business? Check out these highlights from the 2020 social media agency guide from Pinterest. From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Pinterest Has Enormous Reach.

Report 105

Report How To Analytics Social Media Management 105

Hootsuite

JULY 5, 2022

Not every social media manager is a pro graphic designer, but it’s often an expectation of the job. Read on to learn how to make social media graphics that look professional. Follow accessibility guidelines. Inclusive social media marketing is a nice thing to do and it’s good for business: win-win.

Social Media 111

Social Media Template Templates How To 111

Keyhole.co

OCTOBER 20, 2023

Earlier, this blue badge was reserved for celebrities, public figures, or global companies. Consider investing in a social media management tool that offers posting and scheduling. The badge has one primary purpose — to verify the user has an official profile. However, it’s not the case anymore.

Instagram 59

Instagram Badge Authentication How To 59

Hootsuite

AUGUST 3, 2023

So before you post that hilarious meme about investing in crypto or share an impromptu TikTok vid about splitting your stock, take a beat to make sure you really understand how to comply with SEC regulations on social media. After all, you’re using social media to build your brand , not commit fraud.

Social Media 86

Social Media Tips HootSuite Policies 86

Hootsuite

JUNE 17, 2020

More than 30 million companies use LinkedIn for business. Not just because it’s the preeminent social network for recruiting and hiring top talent. This guide will show you how to use LinkedIn for business, equip you with the best tools, and help you get the most out of your LinkedIn marketing strategy. Source: LinkedIn.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. Employee advocacy can take many forms, but the most common and effective channel is social media. An employee advocacy program provides guidelines, resources, and rewards. It’s not just the company that benefits. Employee advocacy stats.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 132

Team Social Media Management Skills Trends 132