Convince & Convert

MARCH 27, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the demise of Google Reader and how it’s overblown. I had to miss a couple weeks while doing a series of speaking engagements in Sydney that I parlayed into a family vacation. Google Reader is Dead and I Shrug My Shoulders.

Google 120

Google Google Reader Software Blogger 120

Adam Sherk

SEPTEMBER 23, 2009

So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. NBA Playoff Teams Ranked by Facebook Page Engagement JVC Facebook Page Sweepstakes a Big Success. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 104

News Engagement Facebook Press Release 104

Kikolani

JUNE 25, 2013

Do you hate it when you invest your time and energy falling in love with what seems like the perfect marketing tool, only to have it bought out by a larger company and ruined or otherwise retired? PostRank was a social analytics platform that scored blogs based on their engagement (comments and social shares). Google Reader.

Postrank 128

Postrank Tools Google Reader Marketing 128

SocMed Sean

SEPTEMBER 3, 2012

Here are a few great articles that can help you with that: Finding Content For Your Blog With Google Reader Creating the Perfect Twitter Lists The Smart Worker’s Guide to Social Media Have you have experienced the “social media timewarp” of lost time?

Social Media 278

Social Media Tips Google Reader RSS 278

Harp Interactive

JANUARY 12, 2010

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Monitoring Tools For: Blogs.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. And please tell me: what are your favorite apps/platforms to manage your personal/company social media presence?

HootSuite 269

HootSuite Social Media Curation iPad 269

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Which News Sites Get the Most Social Media Engagement?

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

JUNE 9, 2010

News sites have a big advantage over other companies on Facebook because they regularly produce breaking news and other forms of quality content that can be featured on their pages and placed in user news feeds. Facebook Pages: Which News Sites Get the Most Engagement? News Sites on Twitter: Who is Making the Most Impact?

News 181

News Sites Yahoo Facebook 181

Adam Sherk

OCTOBER 29, 2009

A limited number of listings will appear at the bottom of the main search result pages, or users can drill down to see more extensive listings: Currently a social circle is determined by the social media accounts linked from a user’s Google Profile , the feeds they subscribe to in Google Reader and their Google chat and Gmail contacts.

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

JANUARY 19, 2010

Now not every business will have as engaging a representative, but that does not mean a personal video appeal isn’t applicable beyond celebrity. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Users who sign up see a second video with a thank you message from Keys.

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

AUGUST 16, 2010

by Adam Sherk on August 16, 2010 Over on All Facebook there is an interesting post on how JVC USA is using a “Like it to Win it” sweepstakes to rapidly build up fans and drive frequent engagement on the JVC Facebook Page. If that is the case then larger companies do in fact have an advantage. Apparently it does. Does that seem right?

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation. But that’s just what needed.

Social Media 100

Social Media Press Release Syndication Marketing 100

Adam Sherk

SEPTEMBER 13, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! What Horrible Things Did Time Magazine Do in 1964?

Survey 140

Survey Social Networking Engineering Research 140

Kikolani

MARCH 29, 2013

How to Get Testimonials for Your Business or Blog Using Twitter for Social Proof – Want to get testimonials from customers for your business or readers for your blog? Google Reader’s Demise is Irrelevant for Blogs – The demise of Google Reader will have no impact on blogs and blogging.

Mashup 122

Mashup Resources FeedBlitz RSS 122

Adam Sherk

JANUARY 11, 2010

So companies can increase the likelihood of their press releases being used by bloggers and local news sources by giving them a more news-like tone and dialing down the marketing hype. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Study 147

Study News Press Release Report 147

Adam Sherk

DECEMBER 22, 2009

Getting a clear understanding of how your target audiences locate and interact with your content and engage with your brand will give you actionable data to use next year and beyond. Which Twitter profiles built up the most followers and engagement? Gives me some great ideas and ways to plan on increasing engagement in 2010 and beyond.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

MAY 12, 2010

Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag So Far so Good for Seattlepi.com Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

JULY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites by Adam Sherk on July 22, 2009 There’s been a lot of coverage this week of Condé Nast bringing in McKinsey & Company to help them restructure the business, which hopefully will work out for them.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Engage with this article! Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Share this on FriendFeed.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Adam Sherk

JANUARY 7, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! What Horrible Things Did Time Magazine Do in 1964?

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

JUNE 12, 2009

Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. What Horrible Things Did Time Magazine Do in 1964?

Press Release 100

Press Release Syndication Blogroll Foursquare 100

Adam Sherk

SEPTEMBER 10, 2010

It’s simply no longer profitable for companies to report “news.” In my book, Everything I Know about Marketing I Learned from Google , I share 20 “Googley Lessons” that marketers can learn from the world’s most ubiquitous brand to better engage customers and prospects. OK, maybe not dead. But dying a quick death. Look at AOL.

News 121

News Press Release Survey SEO 121

Adam Sherk

JULY 13, 2010

But from a media relations perspective this reminds me of the “if a tree falls in the forest” saying: If an article about your company or client is behind a paywall and no one is around to read it, does it make an impact? Has anyone ever framed a good comment thread from a company blog, or a collection of “likes” on a Facebook Page?

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

JANUARY 4, 2010

So belatedly here are my 10 most popular posts of 2009, by pageviews: Facebook Pages: Which News Sites Get the Most Engagement? The Most Popular NFL Teams on Twitter and Facebook Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

NOVEMBER 18, 2009

So the main takeaway is that NFL teams need to take better control of their social media presence and come up with more a cohesive engagement strategy. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Team 209

Team Twitter Facebook Sports 209

Adam Sherk

JANUARY 21, 2010

Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic My Top 10 Posts of 2009 on News Media, SEO and Social Media Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

AUGUST 14, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! What Horrible Things Did Time Magazine Do in 1964?

Examples 102

Examples News Press Release Embedding 102

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. It really frees me up to manage social content and engagement away from a desktop and is very functional and enjoyable to use.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. Apple has no such protocol in place, and at this point, there is no engagement. It can instill faith that your customers have in your company. It can turn a prospective buyer into a customer.

Apple 154

Apple Twitter Forums Policies 154

Adam Sherk

FEBRUARY 17, 2010

An Early Look at News Media Twitter Lists: Not Much Traction Your Mom’s Coming to Facebook, But She May Not Stick Around News Sites Not Making Much Use of Static FBML on Facebook Pages Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Sites 118

Sites News Google Facebook 118

Adam Sherk

DECEMBER 17, 2009

Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. I appreciate your effort in posting this kind of information. Thank you for keeping us informed.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

APRIL 5, 2010

And of course social media is not a popularity contest; it’s how you engage your followers/fans that really matters. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? But reach has value too and I like to see which teams are faring best in that area.

Team 204

Team Twitter Facebook Comparison 204

Adam Sherk

JANUARY 26, 2010

Can Peyton Manning and the Colts pull out another come from behind victory? __ 3rd Quarter: Facebook Facebook offers one of the best ways for teams to engage with their fan base, so which team is making the most of it? But from what I can see, and I searched with both Facebook and Google, the Saints do not have an official page.

Team 150

Team Social Media Digg Press Release 150

Kikolani

MARCH 22, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. How to Increase Twitter Engagement with Nestivity – Learn how to increase Twitter engagement and followers with Nestivity, the Twitter tool that turns your tweets into conversations.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Twist Image

DECEMBER 6, 2012

My general train of thought was that it would be easier to go back to school should my career in media not work out than to stay in school and try to manage the workload of running my own publishing company while attempting to secure a degree. google reader. I have a few. Start tinkering. avinash kaushik. career in marketing.

Blogroll 109

Blogroll Social Media Tumblr Yahoo 109

Adam Sherk

JUNE 15, 2010

Related posts: Diversified Twitter Strategies for News Sites News Sites Not Making Much Use of Static FBML on Facebook Pages Which News Sites Get the Most Social Media Engagement? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 165

News Sites Twitter Digg 165

Adam Sherk

OCTOBER 27, 2009

The Most Common Causes of Duplicate Content on News Media Sites The Most Buried News Sites on Digg Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Content 112

Content Press Release Digg Survey 112