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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

PR pros are very familiar with the deliciousness of storytelling. I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. It’s at the heart and soul of everything we do.

Data 100
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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Chances are you can find them here.

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Six Links Worthy Of Your Attention #313

Twist Image

Is Your Startup Idea Already Taken? Plenty of advisors tell founders to pitch their companies as 'A for B' (echoing the famous, possibly apocryphal, 'Aliens is Jaws in space' pitch story). The reasoning is, that if you pick two concepts people understand, they can put them together in their brains and make a delicious mental blend.

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Why Storytelling Matters: a Data-Driven Explanation

Writtent Blog

Consumers don’t mean to ignore your marketing messages; it just happens automatically. By casting their products as a literal sidekick of their ideal customer, people started paying attention to Proclamation’s marketing messages. That fact alone is exactly why at Writtent we advocate an agile, data-driven approach to content marketing.

Data 109
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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

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Free Tools for Monitoring Hot Search Trends

Adam Sherk

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Trends 146
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Atlanta Women In Social Media Marketing_2

Diva Marketing Blog

Part 2 of Where Are the Atlanta Women in Social Media Marketing? Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships. What does social media marketing mean to you? -