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How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

A well known news outlet contacted me a few weeks ago asking for advice on building visibility to her articles that were submitted to a social news site where I help moderate. Building these strong relationships gives users a renewed faith in your company and causes them to help be your vocal advocates.

Airlines 196
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2011 Trends: Make Your Corporate Site A Social Media Hub

Proactive Report

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. Shared news content links in Facebook send three times more traffic to news websites than Google News does. onto their main site. There is that word hub again.).

Sites 85
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279
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Tweet Spinner Review: A Powerful Application to Manage Your Tweets

Techipedia: Tamar Weinberg

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). You can also choose a very aggressive spam filtering method that will consider any DM with a URL as spam. Tweet content: URLs. It’s especially difficult to build up a strong following.

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What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. By this point, it was evident that it was going to be difficult to reach a representative on behalf of a company about an issue that actually has some legitimacy. Today, we’re in a many-to-many relationship.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Should I Change My URLs for SEO? Top 10 Attributes of a Successful Blogger : If you like writing, have good grammar skills, are creative, and have an entrepreneurial spirit, you might make a great blogger for yourself or your company! A Definitive Guide to Blog Content Scraping & How to STOP It! Have a look.

Marketing 264
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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. Social news is about reciprocal relationships. The key to success is moderation.

Handbook 279