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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 10 of the key findings from the report.

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How To Calculate And Set Your Facebook Ad Budget [Free Tool]

Hootsuite

Download the handy Facebook ads budget calculator to figure out exactly how much you need to spend to get the results you want. For the sake of this example, we’ll be using a faux company, Business Bats, as a stand-in. Once you’ve changed your column view, just scroll right to find your CPM and CTR. Then click Apply.

CPM 135
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Not all social media reports are equal.

Report 147
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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Screen time increases.

Report 145
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Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. The chart below shows that email marketing has the highest percentage of Excellent and Good ROI results reported, with social media marketing following closely behind.

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Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

While clicks are always welcome, it doesn’t equal genuine interest resulting in sales, downloads, leads, etc. Facebook reports show that when you bid on clicks, you’re competing for a very limited set of expensive “clicky” users. We can see that the clickiest 10% of users on the far right have an effective CPM of 5.5x

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. Ready to make an impression?

Metrics 112