Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. Again, you can have a loyalty program but be careful it does not become an exclusive program.

Brands 133

Brands Message Boards Travel Forums 133

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections. Ask your community questions and shout-out major contributors.

Reputation 106

Reputation Strategy Brands HootSuite 106

Writtent Blog

MAY 15, 2021

The process of novation can leave designers feeling they have mixed loyalties and there can be difficulty determining where liability lies for design work carried out before novation. But our cultural resistance to sentiment is all inclusiveour cynicism crosses all genders, all ages, all classes. President Obama has said that more U.S.

Insurance 40

Insurance Policies Company Publishing 40

Hootsuite

MAY 10, 2021

To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies. Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Athleta community!

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

JULY 20, 2023

Bonus: Download a FREE bundle of social media tools designed specifically for the healthcare industry — including post ideas, a calendar template, a social policy template, and a social media strategy template. Social media analytics also helps organizations identify positive sentiments and testimonials. Not sure where to start?

Analytics 83

Analytics Social Media HootSuite Metrics 83

Buffer Social

MARCH 23, 2022

How you handle comments is incredibly important because they are a direct way to communicate with your customers, receive feedback, and build trust and loyalty—all the reasons you’re spending time on social media in the first place! That said, you don’t have to reinvent the wheel with every comment.

Comments 81

Comments Social Media Guidelines FAQ 81

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. When sales share content on social media, they become more engaged with their professional communities. Review of company social media policy. Brand Sentiment.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

agora pulse

OCTOBER 1, 2019

Ask users what they’re doing for the holidays, or just thank them for their loyalty and wish them a safe and happy holiday with their family. These messages can be humorous, sweet or sentimental. In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Ask users what they’re doing for the holidays, or just thank them for their loyalty and wish them a safe and happy holiday with their family. These messages can be humorous, sweet or sentimental. In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages.

Social Media 135

Social Media Small Business How To Campaign 135

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Sprout Social

FEBRUARY 19, 2024

It’s hard to think of another business function that has such an outsized impact on customer loyalty, retention and lifetime value. Do you care about overall customer sentiment about your company? Your customers expect that you will provide fast, quality care on social media—and if you don’t, their loyalty is up for grabs.

Loyalty 107

Loyalty Marketing Collaboration Class 107

Sprout Social

DECEMBER 12, 2023

If you don’t already have an AI use policy in place, now is the time to implement one. According to The State of Social Media Report, 66% of business leaders say increasing brand reputation and loyalty is a top priority. It has critical flaws, like perpetuating biases and hallucinating information.

Marketing 120

Marketing Loyalty ROI Influencer 120

Hootsuite

AUGUST 14, 2023

Design an effective customer loyalty program for a pharmacy that rewards repeat customers. Write an outline for a healthcare social media policy that can be used to guide employees when posting on behalf of a medical practice. Write an article about the power of community and how it can help people in need.

Products 92

Products Real Estate Tourism Fashion 92

Keyhole.co

MARCH 18, 2024

Instead, on Facebook, Nestlé puts up more people-centric and community-building content like this post. There are plenty of community and thematic posts on Instagram too, but there is also an equal number of product-forward ones. Insightful and carefully packaged marketing campaigns turned public sentiment around.

Engagement 64

Engagement Social Media Strategy Brand Monitoring 64