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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. More about this blog here.

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Social Media Chat Tuesday, July 21st

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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I Will Not Write About Old Spice

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

It is the younger generation that Tom mentions as possible change agents who use web 2.0 Mobile Messaging 2.0. Mobile Phones. Web Advertising. Web Services. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - More openness to change here.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to mobile apps? Social and mobile profile calls to action?

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9 LinkedIn Users Describe Themselves

Ari Herzog

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Community management. FourSquare.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.