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How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Social Media Strategies Summit

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. That goes a long way to explaining the launch of Instagram’s latest product feature, Instagram Reels. 3 Ways to Use Reels in Your Instagram Marketing Strategy.

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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AskBuffer: Where do you start when creating new social channels for your business?

Buffer Social

And in order to do that, you need to have a good idea of your target market. For example, if your community is on TikTok, you’ll need to create videos, whereas if your priority channel is Twitter, you'd come up with text ideas for tweets and Twitter threads. Pablo and Remix are also convenient options.

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The Complete Guide to Using Stock Photos in Your Marketing

Buffer Social

In this post, we’ve teamed up with Unsplash to bring you the complete guide to stock photography and answer the ever-illusive question: should you be using stock photos for your marketing? When it comes to finding the right images to use in our marketing efforts it goes far beyond simply finding an image that simply “looks nice.”.

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The Creator’s Guide to YouTube Shorts Analytics

Buffer Social

Last but not least, you can see how many times your content was Remixed by other creators. Engage with your subscribers through comments and community posts to foster a loyal viewer base. For example, if several of your top videos used lots of hashtags, then that’s a sign that you should use that tactic going forward.

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12 Foolproof Instagram Growth Strategies for 2022

Hootsuite

Instagram itself says , “Reels is the best place to grow creatively, grow your community, and grow your career.”. This can help build your local following and make it easier for other local brands to find and connect with you, which benefits all the businesses in your community. New Features. Use Instagram Reels.

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