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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. Lobbyists from the film, music and video games industries even hosted a fund-raising dinner for Bulte in advance of the election. People will increasingly seek to influence policy, companies and communities.

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Universities: How to Use Social Media as Well as Students Do

agora pulse

Used effectively, social media can become an integral part of a university’s culture, community, and connection. Community Connection. Another important way that universities can use social media is to highlight their connections with the community. Is it involved with any community organizations or non-profits ?

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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? It should mirror your company ethos and identity.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

They’re nearly twice as likely to also connect with communities, employees, and partners. customers, employees, partners, investors, and the community). For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. Integrate cross-channel data.

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Social Spotlight: Ben & Jerry’s and how to take an actionable stand on social 

Sprout Social

For years companies have faced increasing pressure to take a stand on social and political issues. Then, take some time to reflect on what your company could be doing better to ensure your workplace and business are diverse, equitable and inclusive. Defund the police, defend Black communities! A united front starts at the top.

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