New report resurrects AVE measurement for influencer campaigns
Sherrilynne Starkie
AUGUST 15, 2018
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018. So where’s the influence?
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