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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Brands often provide viewers with special offers or discounts when they tune into live feeds, to spark interest in future live streams as well.

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Referral marketing: What it is and how to use it successfully

Sprout Social

Or, helped them get new customers in exchange for a discount or freebie. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. This makes referral programs an excellent way to build loyalty, as well as increase your customer base.

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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

However, customer loyalty is stronger when someone supports a brand without incentives. Among all advertising possibilities, people’s opinion is certainly worth much more than paid campaigns. So, if a brand doesn’t have a positive reputation, its image can be damaged before the public.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

In short, customers who consistently promote your products and brand in exchange for discounts or products. Earn long-term brand loyalty. Encouraging conversations among your audience is central to building customer relationships and, in turn, brand loyalty. Run campaigns that are actually worth talking about.

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A Guide to Social Media Collaboration

Buffer Social

Collaborations can take various forms, such as joint campaigns, guest posts, giveaways, or co-hosted events. Collaborating with reputable and influential partners can elevate a creator or brand's image and credibility , increasing audience trust and loyalty. What’s their reputation and expertise?