agora pulse

FEBRUARY 22, 2020

Visme is an all-in-one content creation tool that allows you to quickly and easily create beautiful graphics, PDFs, and more for your marketing. For example, we ran a campaign that required the use of licensed photos of American presidents. 85% of all Internet users in the United States watch online video content.

Social Media 175

Social Media UGC Tips CPM 175

Ignite Social Media

JUNE 23, 2016

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ The cost is always CPM (cost per 1,000 impressions). Now what? ”

Buy 112

Buy CPM Facebook API 112

Likeable

AUGUST 13, 2019

First, and most importantly, there is currently only one ad unit: the standard in-feed video ad. Given TikTok is a feed of short video clips, this format makes the most sense as the platform introduces its user base to ads in-feed. With these in-feed video ads, there are three action models: CPClick, CPM, CPView (6 seconds).

Advertising 93

Advertising CPM UGC API 93

Socialmedia.biz

JANUARY 14, 2020

Given that 71% of consumers with purchasing intent find Facebook video ads relevant to their interests, brands now have the opportunity to drive actionable, bottom-line results by creating and promoting audio-visual content that appeals to their audience. Will it attract consumers who are always on the go and have a shorter time-constraint?

Mobile 90

Mobile Engagement Organization Video 90

agora pulse

FEBRUARY 27, 2020

You Need Organic and Paid Content to Succeed. If you or your client wants significant results including visibility, engagement, and off-platform activity, you need to use a combination of both organic and paid content. Twitter’s feeds can be so overwhelming that paid ads can help you get priority in the newsfeed.

Twitter 125

Twitter CPM Campaign Organization 125

Ignite Social Media

SEPTEMBER 14, 2020

Plan content & paid media around key dates and for high impact channels Past holiday messages won’t resonate the same this year Video & Live video are getting priority in feeds If considering influencers, secure them now Things are still changing daily, so build flexibility into your plan. Key Takeaways.

Social Media 161

Social Media Strategy Marketing Retail 161

Convince & Convert

MARCH 19, 2018

The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention. Save your custom audiences to optimize settings and recycle for future campaigns.

CPM 148

CPM CPA ROI Campaign 148

Hootsuite

SEPTEMBER 9, 2020

Where does your content naturally strike a chord with fans? This is an obvious choice for your first social ad campaigns. Facebook ads help you achieve one of three broad types of campaign objectives: Awareness: Build brand awareness or increase reach. A collection ad highlights your products right in the Facebook feed.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

MARCH 2, 2020

important; } blockquote.tiktok-embed:before { content: none !important; important; } blockquote.tiktok-embed:after { content: none !important; The video feed plays the minute the app opens, instantly sucking viewers in. TikTok makes content discovery central to its experience—which is what allows videos to blow up so fast.

Brands 145

Brands Meme Hashtag Remix 145

Sprout Social

SEPTEMBER 30, 2020

In this article we’ll expand on those steps and demonstrate how Sprout can help you optimize your strategies, determine what content to invest in and measure ROI. Build out a mix of engaging organic content. Now, let’s get to the heart and soul of your LinkedIn strategy—your content. Complete your LinkedIn Page.

Organization 104

Organization LinkedIn Strategy Social Media 104

Hootsuite

MAY 17, 2023

Not every campaign needs to be a potential Oscar nominee, okay? Two recent changes are especially powerful for video ads: Making in-feed videos play automatically and the new video views objective. Don’t be afraid to try out different types of Facebook ad content, or style of images or videos, to find out what works best for you.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Jon Loomer

NOVEMBER 15, 2018

I spend most of my budget promoting content (building a remarketing audience) and growing my email list. But even if the content is largely the same from month-to-month, it takes a great deal of effort to do this. I’ve thought of turning my webinar content into a video series. Set Up a Lead Ads Quiz: Campaign.

Facebook 167

Facebook Library Cost Sample 167

Pixlee

OCTOBER 13, 2021

Create content that’s easy to adapt. Reshare user-generated content (UGC). Pixlee’s CRM platform lets brands collect TikTok UGC from their fans or creators of choice, and then gives the brand’s team and easy way to schedule this content to be reshared or published on other marketing channels (like on-site or other social profiles).

Engagement 52

Engagement UGC Brands CPM 52

Sprout Social

OCTOBER 10, 2019

Whether you’re totally new to LinkedIn advertising or want to beef up your current marketing presence, these tips and strategies can help you craft an effective campaign. Think of your page as your own personal hub, representing yet another point to amass new followers and share your content. Start sharing your content!

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. Content relevant to B2B decision makers and said decision makers? LinkedIn may have a higher concentration of users who will engage with B2B marketing content. Not so much. Facebook may have more users overall.

B2B 150

B2B LinkedIn Facebook Statistics 150

Jon Loomer

OCTOBER 25, 2021

Campaign Budget Optimization. Should you create multiple ad sets with their own, separate budgets, or should you utilize Campaign Budget Optimization (CBO)? The CPM (Cost Per 1,000 Impressions) costs vary widely depending on the country. At least in the case of traffic and engagement campaigns. Of course not. Experiment.

Facebook 212

Facebook Cost Campaign Advertising 212

Hootsuite

APRIL 8, 2021

Knowing who’s in your audience puts you in a better position to create content. Look at the type of content your customers post and engage with, and use these insights to inform your creative strategy. If you’re using paid ads, conversion metrics also include cost per click and CPM. Create a content calendar.

Instagram 145

Instagram How To HootSuite Hashtag 145

Buffer Social

MARCH 22, 2017

Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content. And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing. The Various Tests We Ran.

Video 111

Video CPM Real Estate Mobile 111

Hootsuite

MAY 17, 2021

In fact, you might even set different KPIs for each social media campaign and each social media channel — this will help you create very specific and data-driven social media reports for all of your social media activities. This is the number of times your post was visible in someone’s feed or timeline. Impressions. Follower count.

Social Media 145

Social Media HootSuite Metrics CPC 145

Buffer Social

SEPTEMBER 4, 2018

After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement. Essentially, after years of trying to sell brands on the Facebook news feed , they’re changing the pitch to Instagram. Well, they are according to a really interesting article from Digiday.

YouTube 71

YouTube Instagram Video Facebook 71

Kikolani

AUGUST 6, 2012

Content Development Consistency. First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. When you go to setting up you FB Ad campaigns, you’ll have the option to choose from either CPC or CPM.

Syndication 122

Syndication Aggregator CPM CPC 122

Jon Loomer

MAY 20, 2015

Many advertisers are disappointed when they run campaigns that don’t yield the expected results. They assume that once they start the campaign, the money will roll in. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” You could create the perfect campaign. Slang or no slang?

Cost 113

Cost Conversation Facebook Sample 113

Justin Levy

JUNE 23, 2010

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. Thanks for taking time out of your day to come hang out here! What did you think?

Facebook 259

Facebook Marketing Privacy Class 259

Little Web Giants

NOVEMBER 4, 2014

It has a range of privacy settings allowing users to share content privately with select contacts or to share more broadly. A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. Campaign Level. Advertising on Facebook.

Social Media 47

Social Media Facebook Marketing CPM 47

ProBlogger

AUGUST 7, 2014

As bloggers, for more than a decade we have leveraged our content as the main drawcard for attracting visitors to our blog through free means such as organic search (SEO), social media, and incoming links and referrals. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

As bloggers, for more than a decade we have leveraged our content as the main drawcard for attracting visitors to our blog through free means such as organic search (SEO), social media, and incoming links and referrals. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Little Web Giants

NOVEMBER 4, 2014

It has a range of privacy settings allowing users to share content privately with select contacts or to share more broadly. A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. Campaign Level. Advertising on Facebook.

Social Media 28

Social Media Facebook Marketing CPM 28

Buffer Social

FEBRUARY 19, 2019

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Table of Contents. 3 important video marketing takeaways.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Table of Contents. 3 important video marketing takeaways.

CPC 85

CPC Video Cost CPM 85

Techipedia: Tamar Weinberg

APRIL 8, 2010

Sure, you can just pay someone to promote an article here and there, but at the end of the day, people are not regularly reading your content. Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing.

Social Media 268

Social Media Marketing Policies Sysomos 268

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). The RSS feed is: [link]. Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. CPM rates are up 41%.

CPM 118

CPM Advertising CPC Compete 118

Sprout Social

FEBRUARY 21, 2022

After all, who hasn’t lost two hours scrolling the infinite feed? People are twice as likely to share vide o over other content types…and Instagram knows it. With the platform doubling down on video content in 2022, it goes without saying that video should be part of your Instagram content strategy.

Instagram 142

Instagram Video Content Feed 142