Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 89

Social Media Content Airlines Authentication 89

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. Build a content equation.

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Template Templates Social Media Video 94

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Team Social Media Management Skills Trends 131

agora pulse

APRIL 4, 2019

In this post, we’ll show you exactly how your agency can integrate content marketing and social media marketing to get your clients winning results. Any blog post you write may be the one that brings you a new potential client, and it’s up to social media managers to keep that momentum going through the funnel.

Social Media 107

Social Media Content Campaign Authentication 107

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. TikTok’s technology and tools may significantly improve brand recall and social media engagement. Try a Live Stream.

Campaign 52

Campaign UGC Hashtag Influencer 52

agora pulse

DECEMBER 6, 2018

Community-building and relationship-building should be an important part of your social media marketing efforts. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either. Use It In Your Ad Campaigns.

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UGC Social Media Content Notification 122

Waxing UnLyrical

JANUARY 28, 2013

Marketwire and TheCommunityManager.com asked community managers about what they do, how they do it, and where they see the future of community management going… and then put all the answers together in an eBook. ” So I was very interested to see what some of the answers were. .”

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Communities Jive Tips eBook 250

Ignite Social Media

MAY 26, 2023

Writing is no exception; AI can be used to generate content for marketing campaigns or automate blog entries. Data — Source data or examples From that, here’s a well-written prompt you can use: Imagine you’re a full-time content creator working at a social media marketing agency (tone). free for 7 days. SOCIALCRAFT.AI

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Content How To Social Media Management Social Media 78

Waxing UnLyrical

SEPTEMBER 18, 2013

Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. Lisa Larranaga Denten is the social media manager of Cision US. Business Client Relations Community Building Events Guest Posts Behind the Story cision Networking Post-Event Planning'

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Eventful Hashtag Community building Tumblr 195

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Ask yourself, does your plan still make sense, given the climate of today?

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Strategy Metrics Hubspot Retail 142

Convince & Convert

JULY 26, 2012

The talk was well received and mainly focused on how we can utilize the communication tools we have today to inspire change and social good around the world. Since that talk though, I’ve started thinking about rooting that back to general community/social media management. Find and communicate your focus.

Communities 125

Communities How To Community building Social Media Management 125

Buffer Social

SEPTEMBER 28, 2016

In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. Social Pros by Jay Baer.

Skills 40

Skills Social Media Hosting Marketing 40

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog.

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Tools Tips Marketing Social Media 277

Oktopost

MAY 12, 2024

On social media, many messages are amplified. While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. 69% of B2B buyers will share their poor customer experiences on social media or online review platforms.

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Company Social Media Guidelines B2B 62

agora pulse

JUNE 3, 2020

These tips can help you brush up on the basics and also dig deeper into this social media platform. With its striking images, easy-to-organize boards, and comprehensive search tools, Pinterest is a social media platform like no other. Let’s look at the essentials of creating and managing a Pinterest account.

Social Media Management 121

Social Media Management Social Media Analytics Hashtag 121

Buffer Social

SEPTEMBER 18, 2016

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. Why user-generated content is such a powerful tool on social media. How marketers and brands can start user-generated campaigns of their own.

Brands 40

Brands Content UGC Social Media Management 40

agora pulse

JUNE 3, 2020

These tips can help you brush up on the basics and also dig deeper into this social media platform. With its striking images, easy-to-organize boards, and comprehensive search tools, Pinterest is a social media platform like no other. Let’s look at the essentials of creating and managing a Pinterest account.

Social Media Management 116

Social Media Management Social Media Analytics Hashtag 116

Buffer Social

JANUARY 18, 2017

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Sprout Social

APRIL 26, 2023

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.

ROI 98

ROI Social Media How To Metrics 98

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

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Social Media Social Media Management Meme Hashtag 94

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. Given that social media is a whopping $231.1

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Social Media Social Media Management Influencer Trends 96

Keyhole.co

MARCH 31, 2021

Influencer marketing is one of the most powerful ways to grow a brand in social media. The marketing strategy involves tapping into the influence of others to help build trust in your brand within their communities. . 6 Influencer KPIs to Track Every Campaign. Social Engagement. Social Engagement.

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Influencer Campaign ROI Discount 121

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies can take some of this responsibility for you – from helping with targeted content creation and managing paid ad campaigns to monitoring key performance metrics. LinkedIn marketing agencies will help you understand and utilize this data to measure marketing success and maximize your campaigns.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. Community management software can take your brand building to a new level. Analyzing engagement metrics.

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Software Communities Forums Hubspot 62

Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal .

Small Business 56

Small Business Influencer Template Templates 56

Buffer Social

OCTOBER 6, 2019

If you create images for your social media posts, make an additional image for the vertical screen or reuse the one you created for Pinterest. Use Instagram Stories to do research and interact with your community. Our Stories range from social media tips to influencer, brand and team member takeovers. Small plug.

Instagram 69

Instagram Influencer Brands Upcoming 69

agora pulse

SEPTEMBER 19, 2019

You’re a savvy social media manager who knows how to successfully wield the power of Instagram … except lately, you’ve heard things. The world’s foremost Instagram marketing expert Jenn Herman recently went live on Social Pulse Weekly and debunked the most popular myths in circulation right now.

Social Media Management 97

Social Media Management Instagram Social Media Hashtag 97

Buffer Social

AUGUST 29, 2016

If you create images for your social media posts, make an additional image for the vertical screen or reuse the one you created for Pinterest. Use Instagram Stories to do research and interact with your community. Our Stories range from social media tips to influencer, brand and team member takeovers. Small plug.

Instagram 75

Instagram Influencer Brands Upcoming 75

Sprout Social

MAY 4, 2017

Social Media Managers are a special breed. You have to be organized, focused and socially aware. At the same time, you must also be highly skilled in writing, design and communication. It is a role that crosses the boundaries between creative and management. Have a Strategy, Plan & Goals.

Products 98

Products Social Media Tips Marketing 98

Sprout Social

OCTOBER 1, 2018

Be honest: is your business actually getting anything out of its social media presence? But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data.

ROI 66

ROI Social Media How To Analytics 66

Buffer Social

APRIL 22, 2021

Social media. We want to help a tiny bit when it comes to their social media marketing efforts. Hi my name is Meriam Otarra and I’m a Visual & Digital Communications Specialist for international organizations. What has made this campaign so successful? Their main catalyst of change?

Social Media 96

Social Media Energy LinkedIn Case Study 96

Sprout Social

OCTOBER 1, 2018

Be honest: is your business actually getting anything out of its social media presence? But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data.

ROI 43

ROI Social Media How To Campaign 43

agora pulse

JANUARY 17, 2018

That’s where a social media audit comes into play. Social media audits allow you to evaluate where you are in progress in your social media marketing, and help you to see where- and how- you can make improvements. Traditionally, social media audits can be a huge headache.

Social Media 101

Social Media Metrics Analytics Patterns 101

Hootsuite

MARCH 29, 2021

The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. Continue reading to see how Iain Beable, Hootsuite’s Social Media Strategist (EMEA), pulled up the numbers and broke them down. This timeframe happened to coincide with a big campaign period.

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LinkedIn Engagement HootSuite Metrics 132

Hootsuite

APRIL 21, 2021

These courses will teach content creators, small business owners, social media managers, and digital marketing professionals everything they need to know to run successful social media campaigns. Taught by: Hootsuite’s internal social media marketing experts. Community building.

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Course Training Skills Instagram 131

Buffer Social

JANUARY 24, 2017

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills.

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Team Social Media How To Social Media Management 40

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Calculate it on a post-by-post basis or for an entire campaign — for any social network. Facebook engagement matters because it can help extend organic reach.

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Engagement Facebook HootSuite Groups 145