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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. If a picture is worth 1,000 words, all of that UGC (an average of xx posts using a GoPro hashtag per day) adds up to volumes of pure marketing gold. What better way to show off what your best product can do?

UGC 57
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Audience engagement: What it is and tips to improve it

Sprout Social

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands.

Brands 114
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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. rating or review is most valuable to someone researching a brand for the first time or buying a new product. Earn long-term brand loyalty. Actively gather and and curate user-generated content.

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The power of brand advocacy and its uses

Sprout Social

What they say or post about you can improve brand awareness and influence buying decisions. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company. With Advocacy platform, you can provide curated, branded content to your team that they can share with a click or two.

Brands 129
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How To Get More Out Of Post Purchase Communications

Pixlee

According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance. Building loyalty takes time and ongoing communication; post-purchase communication can catalyze that loyalty. Customer Loyalty Programs. What is Post-Purchase Communication?

UGC 52
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How to Get on the Instagram Explore Page

Sprout Social

The Instagram Explore page is the network’s source for real-time content curation. This means there’s no benefit to buying followers who don’t have enough interest in your niche to boost your post with real engagement. Use location tags & hashtags. Hashtags are some of the most useful tools you can access on Instagram.