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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. If a picture is worth 1,000 words, all of that UGC (an average of xx posts using a GoPro hashtag per day) adds up to volumes of pure marketing gold. What better way to show off what your best product can do?

UGC 57
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Audience engagement: What it is and tips to improve it

Sprout Social

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Essentially, here’s how TikTok would define its algorithm: “A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”. Build Connections with TikTok Influencers.

Strategy 175
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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. Earn long-term brand loyalty. Encouraging conversations among your audience is central to building customer relationships and, in turn, brand loyalty. Actively gather and and curate user-generated content.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Brands 114
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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. The #RIPeanut hashtag was used more than a million times on Twitter. Spotify Wrapped illustrates the customer loyalty brand marketers strive for. whirlpoolusa. The gag was even mentioned on SNL. Goodbye, Mr. Peanut.

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45 of the Best Social Media Analytics Tools

agora pulse

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels.

Analytics 179