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Should Brands Give Up on QR Codes?

Mindjumpers

Here are two examples of how companies have managed to create actual interaction with their users and thus succeeded in adding more value to the brand through the use of the QR codes. The downloads are offered through posters with QR codes for each book with the aim to encourage the passengers to read in the train and thus promote literacy.

Brands 269
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How Social Media Changes Retail Storefronts

Ari Herzog

For years I’ve been exposed to branded product door decals telling me to “Push” or “Pull” an alcohol-branded sign at the checkout counter, or a poster in the window promoting a special. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue.

Retail 130
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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. It’s no surprise then that this iconic brand has millions of followers across different social media platforms. Let’s begin by examining their social media accounts.

Fashion 52
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Fenty Beauty’s Social Media Strategy: An Inclusive And Appealing Approach

Keyhole.co

In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. It has even prompted other major brands to diversify their products in response. Their ads, posters, and campaigns feature women of all ethnicities.

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Fenty’s Social Media Strategy: An Inclusive And Appealing Approach

Keyhole.co

In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. It has even prompted other major brands to diversify their products in response. Their ads, posters, and campaigns feature women of all ethnicities.

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. Post this to Posterous.

Company 231
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Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. ”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What. — Under Armour Women: youtu.be/4yUkong5zZg

Campaign 180