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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. It’s no surprise then that this iconic brand has millions of followers across different social media platforms. Let’s begin by examining their social media accounts.

Fashion 52
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Fenty Beauty’s Social Media Strategy: An Inclusive And Appealing Approach

Keyhole.co

In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. It has even prompted other major brands to diversify their products in response. Their ads, posters, and campaigns feature women of all ethnicities.

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Fenty’s Social Media Strategy: An Inclusive And Appealing Approach

Keyhole.co

In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. It has even prompted other major brands to diversify their products in response. Their ads, posters, and campaigns feature women of all ethnicities.

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A Straightforward Approach to User Generated Content that Connects

Buffer Social

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out. People trust people.”

UGC 71
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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Related Posts.

Company 231
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Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. ”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What. — Under Armour Women: youtu.be/4yUkong5zZg

Campaign 180
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200+ Free Instagram Templates to Save HOURS of Work

Hootsuite

Find pre-designed Stories for brand info, Q&As, founder quotes, product announcements, new launch teases, polls, games and music here. Use it internally to report on the success that your brand has reached on Instagram (thanks to the excellent social media management you’re doing, of course).