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Should Brands Give Up on QR Codes?

Mindjumpers

Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. How Brands Use Pinterest. The black and white squares quickly became ubiquitous. Emart SunnySale Campaign.

Brands 269
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How Social Media Changes Retail Storefronts

Ari Herzog

There is a trend among small business marketing in stores. For years I’ve been exposed to branded product door decals telling me to “Push” or “Pull” an alcohol-branded sign at the checkout counter, or a poster in the window promoting a special. This is a guest blog post by Matthew Cool.

Retail 130
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Fenty Beauty’s Social Media Strategy: An Inclusive And Appealing Approach

Keyhole.co

In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. It has even prompted other major brands to diversify their products in response. And Fenty’s content marketing strategy is a beauty to behold, pun intended.

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Fenty’s Social Media Strategy: An Inclusive And Appealing Approach

Keyhole.co

In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. It has even prompted other major brands to diversify their products in response. And Fenty’s content marketing strategy is a beauty to behold, pun intended.

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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. It’s no surprise then that this iconic brand has millions of followers across different social media platforms. Here are some features of Chanel’s marketing strategy: 1.

Fashion 52
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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Related Posts.

Company 231
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A Straightforward Approach to User Generated Content that Connects

Buffer Social

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out. People trust people.”

UGC 71