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Revolutionizing Retail: ‘Humanized’ Live Online Video Sales Spurring Seismic eComm Paradigm Shifts

The Realtime Report

Revolutionizing Retail: ‘Humanized’ Live Online Video Sales Spurring Seismic eComm Paradigm Shifts. This as exemplified by the profound impact that live, in-person online video is now poised to make on the global e-retail trade, which some estimates project will grow to a staggering 5.4 Merilee Kern. trillion U.S. dollars in 2022.

Retail 91
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Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans

The Realtime Report

Last week the Gap announced a social media promotion for the holidays: the brand’s Facebook fans can send their own photos as real, printed postcards to their Facebook friends – for free. The Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week.

Retail 164
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Tracking, Personalization And Screams Of Privacy

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I would argue that the best brands in the world are way less interested in procuring private information and much more interested in creating the ultimate in personalized experiences. So, they left Salesforce and launched a new startup called, Nomi. compare prices among retailers, the survey says. What does the company do?

Privacy 107
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Everything Brands Need to Know About TikTok in 2020

Hootsuite

And with the advertising floodgates wide open, brands are too. TikTok calls itself the “destination for short-form mobile videos.” The forerunner to the TikTok app, Douyin was launched by ByteDance, the world’s most valuable startup, in 2016. Branded hashtag challenge. Teenagers are gaga for TikTok.

Brands 145
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Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. Are you willing to be tracked around the clock?

Privacy 164
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The Next Great Marketing Disruption

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I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. That''s weird, right? No one should be trying to make receipts interesting.

Retail 84
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It's Not Easy To Be A Loving Brand These Days

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Never has a sentiment been so true like it is for brands these day. Brands should be spinning like a top (in fact, a lot of them are). If you think back to the early days of social media, there was a commonly-held sentiment that brands came into social media kicking and screaming (for the most part). This is a fact.

Brands 53