Hootsuite

MARCH 10, 2021

Write a sub-par request for proposals, and the proposals you receive from digital marketing agencies will only be so strong. Learn what information you should include in a social media RFP to attract the best companies and proposals for your business. What is a social media RFP? RFP stands for “request for proposal.”.

RFP 143

RFP Template Templates Proposal 143

Twist Image

APRIL 18, 2012

While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business. With that, the marketing industry has changed as the corporate world has evolved. In short, it's not a science. Define the deliverables.

RFP 106

RFP RFI Proposal Compete 106

Twist Image

APRIL 26, 2011

The process of hiring a Marketing agency feels old. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to get the brand just right) has morphed into a vendor/supplier type of relationship. and somewhat broken.

RFI 101

RFI RFP Insurance How To 101

Twist Image

NOVEMBER 22, 2013

The marketing agency business is a strange bird. Brands are strange birds too. As the marketing industry evolves, we have all experienced massive shifts in how the business is won and done. I have been in the marketing business since the late eighties. From a brand perspective, this all makes sense.

Cost 91

Cost RFI RFP Proposal 91

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . What do you do better than everyone else?

Social Media 112

Social Media Strategy Case Study RFP 112

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 131

Content Marketing Cost Metrics 131

Twist Image

DECEMBER 27, 2017

Adoption of most consumer-facing innovation starts in Marketing Departments. And getting attention is one of the business goals of marketing. Innovation starts in Marketing, not the Contact Center, but budgets are forming in the latter. The term “shiny object” exists for a reason: humans have a fear of missing out.

RFP 98

RFP Apple Embedding Applications 98

Ignite Social Media

OCTOBER 28, 2016

Issue a boilerplate Request for Proposal (RFP), then head out the door to enjoy the holiday season. While this is certainly one way to get the job done, brands need to understand that this course of action can easily end with a less than satisfying outcome. Finally, go ahead and issue the RFP before the holidays are upon us.

RFP 60

RFP Issues Social Media Proposal 60

Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. link] [link] Hot In Marketing Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin.

Social Media 116

Social Media Strategy Consultant ROI 116

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. For example, your customer service team may have different priorities than those operating on the marketing side. Defining your goals creates clarity, which leads to more informed decisions.

Organization 79

Organization Social Media Tools Hubspot 79

Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Q1A: So if it’s the #1 need and the #1 challenge, how do we help marketers measure better?

Content 40

Content RFP Metrics Case Study 40

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MAY 3, 2012

Before we get going, special thanks to our sponsors, which includes my company, Argyle Social, developers of data driven social media marketing software ; Infusionsoft , developers of email marketing automation software; and Jim. They’re the market leader. Jim Kukral of Digital Book Launch. Jason : Absolutely.

Klout 114

Klout Social Media Conference Influencer 114

Techipedia: Tamar Weinberg

JULY 29, 2010

Tagged as: audacity of free , authors , book , chris brogan , free , Marketing , social media { 3 trackbacks } VIP Access: The VIPerchill Business Plan August 4, 2010 at 4:12 am Could Consultants Offer Incentive-Based Pricing? Before I was in marketing, I was in tech support. At the end of the day, though, we ALL have families to feed.

Products 267

Products Consultant Price Social Media 267

Myrland Marketing

JUNE 29, 2010

And nothing against them, but there are just some brands that we don’t want to be social with? Would you follow a brand like Monistat? And despite the “relationship&# discussions around SM, I still think that most brands are using SM as a different way to broadcast. Stumble upon something good?

RFP 77

RFP Social Media Comments Training 77

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

Social Media 116

Social Media Strategy RFP Social CRM 116