Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

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Keyhole.co

OCTOBER 20, 2023

Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram has become every marketer’s favorite channel.

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Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability.

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Sprout Social

JANUARY 2, 2019

.” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Oh, and we also saw a notable shift in social content marketing.

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The Realtime Report

FEBRUARY 16, 2017

Content and social networks are the new currency. Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. ” Click To Tweet. .” Methodology.

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Video Retail Influencer YouTube 131

Sprout Social

NOVEMBER 14, 2023

According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

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Authentication Tips Marketing UGC 122

Janet Fouts

NOVEMBER 7, 2017

Why do people include a brand name in their social posts? Did you share it on your favorite social networks to show off? Did you go there when you had an issue with screen freeze, or when you needed an app for something? Did you mention the brand? User Generated Content (UGC). Yeah, you probably did.

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UGC Report Social Media Nielsen 87

Keyhole.co

JANUARY 22, 2024

Have you ever participated in an Instagram poll conducted by your favorite brand? No matter how you interact with brands on social media, you must have noticed one similarity — their consistency over every channel they use. So, how do top brands ensure cohesiveness across their social media presence?

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Social Media Guidelines How To Hashtag 52

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues.

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Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. What does all this mean for your brand?

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Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. What does all this mean for your brand?

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LinkedIn Engagement Content Case Study 52

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. Olive asked, and beer is on its way!

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Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

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Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. How does your brand help overcome them?

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Hootsuite

JUNE 29, 2021

Benefits of social media for brand building. Increase brand awareness. With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers. Think people only connect with brands they already know on social media?

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Later

AUGUST 21, 2020

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. It’s not enough to simply sell a product or service anymore — 74% of consumers expect brands to take a stand on important issues.

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Instagram Brands Communities Loyalty 104

Sprout Social

OCTOBER 1, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

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Sprout Social

NOVEMBER 7, 2022

About 63% of marketers we polled revealed their brand’s holiday content has moved earlier in the calendar over the past two years. To make the most of the holiday season buzz, brands need to stand out in a competitive market with a strong omnichannel strategy. Holiday shopping will start early on social this year.

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Webbiquity SMM

FEBRUARY 21, 2017

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine. A social network / curation tool for images. Pricing: free. 4) Flipboard.

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Ignite Social Media

DECEMBER 10, 2020

Below are 5 stats that emphasize why your community and content strategy on social media is detrimental to your organization’s success: 58% of consumers visit a brand’s social media pages before visiting their website (an 81% increase from 2019). population uses social media. 5 Tips for Enhancing Your Social Community.

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Communities Social Media Tips B2B 176

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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Hootsuite

MARCH 31, 2020

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Social network APIs allow these platforms to integrate with other software providers and apps.

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Later

DECEMBER 13, 2019

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . But brands are now starting to take advantage of the trend too — especially when it comes to raising awareness for the causes that they stand for. .

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Bare Feet Studios

DECEMBER 13, 2008

The arrogance and insularity of Detroit; a long-standing issue in the car industry. How does Social Media address these issues? Get control of the brand back from the agency. The financials; they are stipulated elsewhere. Big view first. Give Scott Monty more people, more budget, and more decision-making power.

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