Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. The short-form video format has quickly become a favorite of both brands and consumers. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. Let’s dig in.

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Hashtag Instagram Engagement Brands 88

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Video Trends Marketing Mobile 229

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? Brands of all sizes are eager to find ways to feature creators in their campaigns. It’s no surprise that Instagram is the go-to network for influencers. What is Instagram influencer marketing, anyway? Well, now’s the time to learn!

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Influencer Instagram Brands Marketing 109

Social Media Strategies Summit

APRIL 8, 2021

Instagram is the world’s fifth-largest social media site. So you might think the team at Instagram would be pretty content with how things are going. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Image source.

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Instagram Brands Real Estate Remix 233

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

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Instagram Brands Collaboration Facebook 167

Blog2Social

APRIL 21, 2024

With over two million monthly active users, Instagram has become one of the most favored social media apps of Gen Z. The platform opens a vast opportunity for businesses to reach relevant audiences and grow brand awareness. Instagram’s features help you grow your business in many ways.

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Instagram Strategy Marketing Authentication 69

Ignite Social Media

NOVEMBER 2, 2020

What is Instagram Reels? Social media giant Instagram recently rolled out its newest feature: Reels. Instagram is testing multiple placements of the Reels feed within the app interface. Find out how to get your brand ready for Instagram Reels. Brands across all industries have hopped on the Reels bandwagon.

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Instagram Brands Sports Feed 179

Ignite Social Media

JULY 6, 2023

As you can imagine, the first 24 hours of Instagram launching Threads have been nothing short of eventful. Most of these initial posts appear to be community-driven short-form content introducing the brand creatively to the platform. So What Should Your Brand Do? There are a few differences still between Twitter and Threads.

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Instagram Brands Twitter Syndication 148

Convince & Convert

JULY 14, 2021

Instagram remains a mystery to most business owners I know. Those two are common questions business owners are asking when considering Instagram marketing. Instagram is the sixth-most visited website having reached 140 million U.S. But how to create an effective Instagram marketing strategy?

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Instagram Strategy Marketing Upcoming 217

Webbiquity SMM

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

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Influencer Brands Policies Privacy 288

Ignite Social Media

FEBRUARY 11, 2020

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Step One to Creating on-brand Instagram Stories: Create a Branding Kit.

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Instagram Brands How To Remix 194

Ignite Social Media

APRIL 13, 2022

The brands that get it, get it. In the marketing industry we often hear the phrase “consumer-first” marketing, which is an approach that businesses use to keep their customers top of mind and at the center of everything they do. But what happens when traditional marketing and social media collide? Mielle Organics.

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Communities Instagram Brands Education 135

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Research Report Social Media CPM 257

Social Media Strategies Summit

NOVEMBER 30, 2020

That’s how many people use Instagram daily. Typically, people on Instagram are engrossed in documenting and peacocking every aspect of their lives — and watching others do the same. And this is the potential that ecommerce brands are capitalizing on. There are already 25 million business profiles on Instagram.

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Products Instagram Brands How To 163

Awario

SEPTEMBER 21, 2020

This blog post is for the ones that struggle with Instagram marketing because the process is not that straightforward for them. It’s also for the brands that want to stand out and think outside the box.

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Instagram Brands Marketing Process 120

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1.

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Types Instagram Brands Collaboration 116

SocMed Sean

FEBRUARY 10, 2022

Is Instagram growing? Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. Currently, Instagram is one of the largest social media networks online. As a result, many businesses have taken to Instagram to market their companies. Can Instagram be effective for marketers?

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Instagram Strategy Marketing Metrics 162

Ignite Social Media

AUGUST 3, 2020

Instagram Reels, the New TikTok? TikTok has had a myriad of security concerns since launching, and the announcement of Instagram Reels has many marketers wondering if it will be enough to replace the viral video app. How to Use Instagram Reels. Using Instagram Reels is fairly simple.

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Instagram Brands Remix How To 183

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. It’s a one-stop shop that’s excellent for beginner creators and brands. What is Creator Studio?`

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Instagram Facebook Marketing Features 104

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

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Industry Influencer Trends Marketing 69

Ignite Social Media

JULY 20, 2020

Facebook and Instagram Shops Overview. While the rollout is geared towards smaller accounts, shops allow businesses of any size to set up an online store for customers to access on both Facebook and Instagram. Facebook and Instagram Shops Availability. What Shops Mean for Brands. Source: GlobalWebIndex. Source: Facebook.

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Instagram Brands Facebook Overview 196

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Almost half of consumers say they’ve bought products promoted by influencers, while over one-third believe influencer posts are the best way for brands to persuade customers to try new products or services.

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Influencer Campaign Marketing B2B 184

Social Media Strategies Summit

NOVEMBER 30, 2022

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. million followers on Instagram and 2.7

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Campaign Brands Influencer Collaboration 304

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Fashion dominates Instagram.

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Instagram Brands Fashion Sports 155

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.

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Instagram Engagement Brands Avatar 124

Social Media Today

APRIL 2, 2021

Instagram has provided some new tips on effective influencer marketing, via partner brand Tribe.

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Influencer Instagram Tips Marketing 218

The Social Media Hat

APRIL 12, 2023

Make sure you select the best platform for your brand. The post LinkedIn vs. Instagram for Influencer Marketing: Which Platform is Better for Your Business? appeared first on The Social Media Hat.

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Social Media Today

JULY 13, 2020

As marketers adjust to a new way of life, Instagram makes significant efforts to guide brands through the global pandemic.

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Instagram Brands Marketing 165

agora pulse

NOVEMBER 5, 2020

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. But what’s the right way to find Instagram influencers for your business or clients? Let’s look at effective ways to connect with Instagram influencers and strategies for forging successful partnerships on social media.

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Influencer Instagram Brands How To 142

Ignite Social Media

FEBRUARY 13, 2020

More and more people use these platforms to keep in touch with friends and family, find out more about new products, and connect with brands. However, email marketing is still the most preferred way to receive updates from brands. Why Should You Use Instagram Marketing for Email Signups.

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Instagram Marketing How To Collaboration 157

Ignite Social Media

NOVEMBER 27, 2023

As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Choosing Trends That Align With Your Brand Goals The key to successfully using trends for your brand is relevance.

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Trends Social Media Brands Meme 167

Social Media Today

MARCH 10, 2020

Instagram's Branded Content ads provide a range of new promotional opportunities.

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Instagram Brands Content Influencer 194

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 It’s essential for brands to stay on top of the ever-evolving trends to get an edge over their competitors. .

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Social Media Brands Fair Use Marketing 161

Sprout Social

SEPTEMBER 2, 2020

And Instagram is no exception. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. Short-form? Something in-between?

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Instagram Video Brands Compete 143

Sociallyin Insider Blog

JANUARY 26, 2024

Instagram influencer marketing has revolutionized the way brands interact with their audience. This innovative promotional strategy harnesses Instagram influencers who have a large following.

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FAQ Influencer Instagram Resources 52

Audiense

AUGUST 9, 2022

If you work in marketing (and we’re betting you do), it seems there’s always a war between the members of our marketing mix. Instagram is dead, which to be fair, might not be totally incorrect if Kylie Jenner’ s boycott gains traction. Content is king, but blogging is so last year.

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Instagram Influencer Video Brands 157

Bill Hartzer

APRIL 17, 2024

In a dynamic overview of the social media landscape, Dash Hudson has just released its latest Cross-Channel Social Media Benchmark Report, revealing key opportunities for brands aiming to refine their digital strategies. This indicates a growing recognition of the platform’s potential for quick, engaging video content.

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