What is Reddit, and Should Your Brand Be Using It?
Hootsuite
NOVEMBER 28, 2022
That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Every thread has an OP (original poster) who started it. An upvote is equivalent to a “like” on platforms like Instagram or Facebook. But Reddit isn’t the best place for every company.
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