How Stockholm Transport Improved Its Brand Image Through Facebook


Challenge: Soften their brand image. Campaign: Unique campaign was run by a Swedish bus company which asked users to add their Facebook profile picture to the side of a bus, virtually on Facebook. The day before the parade, the pictures were printed into posters.

If You Wanna be My Brand! [Infographic]


Tweet What do customers look for in a brand when associating themselves with it? This is a question which all strategists need to answer when trying to communicate as a brand. Similar Posts: What Happens When Facebook Fans Engage With You [infographic].

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What’s So Funny About Social Media and Online Marketing? April 2012

Webbiquity SMM

Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living.

Praying and piggybacking: Who is Nesamani and why are brands talking about him?


A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. An innocent reply from the OP (original poster) praying for Nesamani exploded into a social media meme, with users and brands alike pitching in and praying for Nesamani. Yesterday, brands had a plum opportunity. Here at Unmetric, we analyzed all the posts published by brands about this beloved contractor to find out which posts engaged best.

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Some Brand Haiku Humor

Adam Cohen

Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. I chose three recent brand experiences (one bad, one good, and one so good it’s bad). Share this on Facebook.

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10 Facebook Posting Tips to Improve Your Brand Awareness

Sprout Social

Every business knows that Facebook is integral to a successful marketing strategy. While there’s no such thing as the perfect Facebook post, there are ways you can optimize your content for success. Include Branded Hashtags, But Not Too Many. Facebook

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5 Brands Successfully Using Education to Engage

Convince & Convert

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. Facebook updates encourage discussion. Funny and relevant Facebook updates from GE. Stanford’s Open Office Hours on Facebook.

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

Some are difficult or confusing to use, and plenty don’t have the features or support that brands need for their campaigns. Or perhaps do you have a Facebook Group that you want to schedule regular content, or a thriving Pinterest account?

Rise Of The Indie Brand

Twist Image

Randi Zuckerberg (former head of marketing at Facebook and brother of its founder, Mark Zuckerberg ), Scooter Braun (music industry professional and the person who discovered and manages Justin Bieber ) and many others. Eric Ryan is the co-founder and Chief Brand Architect of Method. How does an independent brand like Method rise in a business world where 800-pound gorillas like Unilever , Procter & Gamble and Johnson & Johnson roam the jungle? brand. facebook.

Why “Regram"? How Reposting on Instagram Can Build Your Brand


Your brand uses Instagram for a range of purposes. A well-planned Instagram repost can do just as much to build your brand as your own content, maybe more. Influencers typically have a significant social following and frequently promote your own brand’s message to their circle.

How to Repost and Build a Brand Community on Instagram


On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

How to Repost and Build a Brand Community on Instagram


On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

9 Powerful Time-Saving Tips to Help Grow Your Brand on Instagram

Buffer Social

Brands on Instagram are also seeing huge amounts of engagement on Instagram. percent- way above Facebook (0.2%) and Twitter (0.02%). But how do you find time to dedicate to growing your brand on Instagram?

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Make Your Customers Go From Offline to Online Fans


Tweet On Facebook, we are starting to see more and more businesses building a fan page in order to reach out to their target audience. Linking to your Facebook page in e-mail signature, newsletter, on website etc. How Human Should Brands Become in Social Media?

Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

The Realtime Report

Facebook: 901 million monthly active users. via Facebook. Posterous: 3.9 Marketers Buy Facebook Ads For Awareness, Not Fans. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Other reasons for purchasing Facebook ads included: building fans or likes (only 12% listed that as a primary goal), staying in touch with customers, generating sales leads, and social commerce.

Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

Facebook: 1 billion active users. via Facebook. Posterous: 15 million monthly users. via Posterous. 63% of Facebook Users Share Product Info on the Social Network With Friends, Family. Those who share product information on social media are most likely to do so on Facebook, according to a recently released study by 8thBridge. Out of those surveyed, 63% of Facebook users share product info on the social network.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. On average, only 2-6% of your Facebook followers are now likely to see updates published on your event page.

The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. Spread the word and let users know they can be featured on your profile if they create content of their own that’s related to your brand.

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Social Media Network Marketing

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE Below am sharing TWO SECTIONS with you. Part One is for people who would like to get good mileage for their Brands and Businesses. Audio Transcription Speech To Text Service Professional Transcriptionists And Editors Go on and discover below On Where You Can Optimize Your Brand And Business There are 4 Spaces: 1.

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Top 5 Video Creation Tools For Social Media Managers

agora pulse

Adding video to your social media channels produces higher engagement, greater brand loyalty and more interest in your product or service. 100 million hours of video are watched each day on Facebook. VERDICT: Biteable makes it very easy for marketers to brand their videos.

How to Repost on Instagram Like a Pro

agora pulse

Twitter has retweets, Facebook has shares, but what does Instagram have for sharing great content? However, to repost (or “regram) on Instagram is not as easy as on other platforms, and there are several etiquette rules that you should follow to preserve your brand presence.

7 Skills Every Marketing Student Should Learn And Why They Matter

SocMed Sean

Since we’re in the digital age, you may have to write some blog posts for channels such as your employer’s website or as a guest poster on third-party sites. As more and more brands move into the online realm, the demand for marketers with experience in social media management is on the rise. For one, most brands use their social pages as customer care desks, marketing platform, communication tools and for PR purposes.

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Social Networking Stats: LinkedIn Tops 200 Million Users, #RLTM Scoreboard

The Realtime Report

Facebook: 1 billion active users. via Facebook. Posterous: 15 million monthly users. via Posterous. The #RLTM Scoreboard: Social Networking Stats for the Week. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

What’s the best time of day to post updates on Twitter or Facebook? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails.

6 Instagram Rules You Kinda Need To Know About

agora pulse

Plus, by the time I started using Instagram, I’d already signed my first born over to Facebook Rumpelstiltskin anyway… It turns out that Instagram has some pretty strict rules about certain things. Retweeting or sharing a post on Facebook is pretty easy. Truth time.

Why the Corporate Blog is Not Even Close to Dead

Convince & Convert

This week: From ExactTarget , a free downloadable poster called The Mobile Lifecycle Roadmap. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “Brands need to start thinking like media companies if they truly want to reach consumers.”

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Buffer Social

Here are the general guidelines: Facebook : Videos and curated content. GET STARTED WITH BUFFER TAILORED POSTS >>> What to post on Facebook. Our goal on Facebook has been to build our brand and engage our fans. Not all content needs to be shared everywhere.

What’s a Twintern anyway?

Buzz Marketing for Technology

When did it become ok to just give anyone off the street the keys to one of the most important assets you have … your Brand! Kids don’t even like Twitter they much prefer Facebook, Twitter seems to be an older phenomenon.

How We Witness Social Media Usage IRL

Ignite Social Media

Tweet this, like that, share our post” is all over communications from brands and beyond. Otherwise, you should just stick to checking your Facebook and Twitter on breaks and lunch hour. At any given moment in our daily lives, we’re confronted by social media usage.

Q4 Social Media Updates

Ignite Social Media

Now that all the turkeys have been carved and the Black Friday shopping has ended, brands and marketers are in their final Q4 push and are preparing for 2019. S hopping collection , which is similar to the current collections feature, allows users to save products they’d like to eventually purchase through the product tag on a brand’s photo. . When users see a video from a brand they follow, they can see highlighted products by tapping the video. .

Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context.

Working In A More Connected Space

Twist Image

We've all heard about (and are dealing with) the wonderful things that companies like Google , Facebook , etc. Their leadership is smart, well-spoken and the agency has been responsible for creating (and co-creating) some of the most forward-thinking initiatives for brands. brand.

How To Use QR Codes for Business


Tweet Maybe you have noticed the square barcodes sometimes appearing in advertisements, newspaper ads, movie posters, business cards etc. Another generator called Likify will can create a code that includes a Facebook Like button. How To Post Effectively on Facebook.

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How Data Is Used to Refine Marketing Messages

Convince & Convert

Then you would launch your campaign—with an overarching theme based on an outdated “brand model”—and the campaign might last for a number of weeks, depending on how much money you had to spend on it. Not too long after this, Facebook decided to roll out their version of a “dislike” button.

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Link Love Monthly: December


You Can Only Lead the Horse (Altitude Branding). Posterous Makes a Play for Business Blogs (Mashable). Driving Social Media From Behind the Firewall (Michael Brito on Altitude Branding). Facebook’s Great Betrayal (Valleywag). And last but DEFINITELY not least, Beyond Thinking Different to Doing Different (Brand Autopsy).

The Small Wins From Social Media

Twist Image

Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are connected to their number one competitor (or the industry leader), and that acts as some kind of key performance indicator as to where they should be in fan accumulation. Some of the more advanced brands are ditching the like in favor of sharing. brand. facebook.

The Homogeny Of Social Media

Twist Image

It wasn't just a TV ad or a poster or sermon from a lectern. Chris Hughes left Facebook to help leverage social media for social change. Whether it was Facebook, Twitter , YouTube or beyond, this beacon of change was using the channels for what these channels do best: enabling a real connection between real human beings. The cool veneer of social media is thinning when it comes to presidential elections and big brands. How interesting is your brand? brand.

5 Ways to Open the Social Side Door and Build Relationships

Convince & Convert

I learned just how effective this was when I took out a Facebook ad and targeted decision-makers at the company I currently work for, Bazaarvoice. I’ll be interested if you’ll be interesting,” read a poster at this year’s SXSWi.

Your ultimate guide to social media icons

Sprout Social

You don’t need to see the name of the platform to associate the blue “f” icon with Facebook or the retro camera icon with Instagram. A lot of businesses also use them in their business cards and physical marketing materials like posters and invitation cards. Facebook icons.

7 Instagram Selling Tips You Need to Be Using

agora pulse

While those pictures are certainly welcome, users are also on the platform with the intent to do some research, interact with people and brands they love, and even do some shopping. Note that it’s a #regram and tag the original poster, thanking them for sharing.

Sharing is Caring: How to Share Instagram Posts to Your Instagram Stories


As the popularity of Instagram Stories increases, this is a great way to distribute high-quality content and tell your brand’s story in a different way. Right now, unlike Facebook and Twitter, Instagram doesn’t tag the original poster when you share their post to your story.

On Beyond Snake Oil

Adam Cohen

Brand Fusion: Creative, Search and Media (4). Share this on Facebook. Post this to Posterous.