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The Ultimate Guide to Social Media Engagement

Social Media Today

Vanity metrics look nice but ignore the goal of gaining brand loyal customers. Learn how to improve social media engagement, no matter what platform you’re using

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How to Navigate Algorithms and Maximize Engagement on Social Media

The Realtime Report

How to Navigate Algorithms and Maximize Engagement on Social Media By Erica Yang, CEO and Founder of Real Hype THE HOOK: Creating quality, premium content is key. What better way to increase engagement than to ask?

Report 91
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Here’s a preview of five social media advertising strategies to look forward to in 2023. social listening”).

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Best-in-Class Tactics for Social Media Engagement

Ignite Social Media

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? This technique is simple, fun, and engaging!

Class 150
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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Every government social media marketer occasionally struggles with ideas or a lack of content.

Strategy 153
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2021 Social Media Predictions

Ignite Social Media

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Next year we’re going to see a large shift in the way marketers and brands are able to program their social ads on Facebook.

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Social Media

Strategy 213
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Tips for 2021 Social Media Planning & Budgeting

Ignite Social Media

To help your organization gear up for the new year and solidify a social media strategy you can be confident in, our expert social media strategists have broken down valuable tips to consider and answers to top questions from marketers across multiple industries.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

Training 130
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Ways to Better Engage with your Social Media Followers

Ignite Social Media

A wise man once said social media is a cocktail party. A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better engage with your social media followers. Everything we do on social starts with the people to whom we’re trying to reach. What social channels do they frequent?

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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Social media is meant to be one thing and one thing only – and that’s social, right? This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the past year.

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The Importance of Making Your Social Media Posts Engaging

Socialmedia.biz

Social media is about building a community, but it’s also about shaping your brand’s voice. Ideally, the content you post on social media should do both, plus create positive brand perceptions that eventually lead to conversions.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape.

Skills 171
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How To Calculate Social Media Engagement Rates

Oktopost

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. What is engagement rate? Social Media Marketing

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How Social Media Managers Can Set Measurable Goals for 2023  

Ignite Social Media

And by now every social media marketer should have outlined their 2023 goals. For example, a goal would be to increase social media followers by 10%. An intention would be to create more engaging content to attract more followers. Ready. Goals! It’s 2023.

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Last Minute Social Media Marketing Strategy for the Holiday Season 

Ignite Social Media

The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. However, you can still take advantage of the remaining days coming into the season and drive engagement and revenue. Create a Social Media Countdown.

Strategy 136
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Do’s and Don’ts for Reactive Social Media Engagement

Ignite Social Media

In the growing world of social media, user experience and customer service are playing an ever-crucial role. Your channels are the meeting ground of your community, where they can voice both their love for your brand, and rant about what they wish was different. It’s your job to engage with these individuals and build 1:1 relationships with them. Do’s of Engaging on Social: • Do be personable. Do stay on brand voice.

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April Social Media Trends

Ignite Social Media

With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. COVID-19 has impacted every industry worldwide and social marketing is no different.

Trends 129
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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Invest in the best social media tools to save time and money.

Strategy 198
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5 Social Media Video Tips to Get More Engagement

Later

Social media video content is quickly becoming an essential asset for growing your community and sharing your brand story. And with a growing list of video features on different platforms, there’s never been a better time to start producing high quality social media videos.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Yes, we have removed the opt-in wall and you can enroll in Social Profit Factor right now! Do you have social media problems? .

Training 131
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How to Earn Higher-Quality Engagement and Why It Matters

Ignite Social Media

The purpose of social media is to make connections. So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity.

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Twitter Shares New Research into the Roles that Social Media Engagement Has on Purchase Activity

Social Media Today

The new study looks at how brand building efforts online can have a significant impact on consumer activity

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How to Plan Your Social Media Strategy for Better Engagement

Visually SM

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. If you aim to leverage those channels, you will need to develop a social media strategy. Here, you will see: What is a social media strategy?

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5 must-have social media dashboard templates for brands

Sprout Social

They ask you to quantify your team’s performance across social channels and accounts, and explain how your performance influences company goals. You know raw social data is complex, and sharing it with people who have limited hands-on-the-keyboard social experience is ineffective.

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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Brand Humanization in a Nutshell.

Data 131
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Ignite Social Media Named Top Social Media Agency Back-to-Back

Ignite Social Media

We are proud to announce that Ignite Social Media was named a top social media agency by Agency Spotter! This is the second back-to-back year we have been included in the Top 30 Social Media Marketing Agencies report. About Ignite Social Media.

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10 Questions You Should Ask Your Social Media Manager

Ignite Social Media

It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. 10 Questions to Ask Your Social Media Manager. So many brands focus on the channel (Facebook?

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How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

Do you ever feel like you are spinning your wheels on the social web? The key to success using social media for business is that you must not only understand the social networks and social media overall, but you must understand how to INTEGRATE social media into your business so that you can achieve your business goals. Social media is not free. Are you ready to stop wasting time and money on the social web?

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A Look Into the Future of Social Media Marketing

Ignite Social Media

It’s hard to believe that we’ve provided social media marketing services for 15 years now. As the original social media agency in the United States, we have seen social media platforms grow from small startups into some of the most influential companies today.

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4 Social Media Trends that are Irrelevant for Your Brand

Ignite Social Media

Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. You may think including these “holidays” in your content calendars are an easy way to make your brand feel relatable by participating in the conversation of the day. Unless the hashtag is uniquely related to your brand (think #NationalCheeseburgerDay for McDonald’s) you can just skip this approach altogether.

Trends 118
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Social Media Management Pricing; Considerations for Setting Your Budget

Ignite Social Media

Understanding social media management pricing and costs isn’t easy. That said, it’s essential that your brand sets your budget before going into any kind of agency search. So then, what should your brand set aside for social media management?

Price 150
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3 Social Media Trends That Have Faded

Ignite Social Media

The fun of social media (and sometimes the pain) is how fast it moves and evolves. Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a week, or even a day later. Social media trends come and go.

Trends 150
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8 Common Social Media Marketing Mistakes We Still See Brands Make

Ignite Social Media

Social media has been a part of our lives for over 20 years. While the networks are constantly changing and new features rolling out, we’re still seeing brands make social media marketing mistakes that are easily avoidable. Subscribe to Social You Should Know.

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Social Media Live Streaming 101

Ignite Social Media

With fewer options for entertainment given the current global situation, brands, public figures, and users alike are turning to social media live streaming on these channels to pass the time. If your brand is considering social media live streaming, here’s what you need to know.

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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

hours on social media. In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. But what does engaging storytelling in marketing look like? Sign up for one of our upcoming social media conferences.

Campaign 245
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5 Ways to Future Proof Your Social Media Marketing Strategy

Ignite Social Media

Social media marketing is always changing, but one thing is for sure — it’s here to stay. As a startup or as any brand for that matter, ensuring that the wave of change doesn’t pull you under is more crucial for your business. Take a Video-First Approach to Social Media.

Strategy 133
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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”

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Parler: What Brands Need to Know About the Latest Social Media Network

Ignite Social Media

Parler is a twitter-style social media platform that was launched by John Matze and Jared Thomson in 2018. Their biggest differentiator is their concept which is to provide a social media network that is free of judgement, where people can freely express their own thoughts and opinions.

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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity SMM

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 175
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How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. You started your social media plan but gave up as you have no idea how to budget or prioritize. The key inputs needed to succeed using social media for business.

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The Framework For a World-Class Social Media Marketing Strategy 

Ignite Social Media

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Discover Social Media Channels.

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