Adam Sherk

DECEMBER 1, 2009

It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 104

News Publishing Google Press Release 104

Adam Sherk

AUGUST 24, 2010

Checking another example, the news listing in my results for “egg recall CNN” was for NECN.com not CNN.com, although it should be noted that “CNN” appears twice in that article. So a handful of examples from one individual does not make for a comprehensive sampling.

News 113

News List Google Embedding 113

Adam Sherk

OCTOBER 1, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

FEBRUARY 9, 2010

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. While different from my archive idea, this is a great example of location-based opportunities for news sites. Check out The New York Times page on Foursquare to see it in action.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

FEBRUARY 19, 2010

The Huffington Post is a good high-profile example: Looking at recent posts they appear to have dialed tagging back a bit, but the average post still gets quite a few tags. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Sites 112

Sites News Press Release SEO 112

Adam Sherk

AUGUST 31, 2009

For news sites, the publication date and a photo can be added to Yahoo search results for articles and opinion pieces, as shown in this example: To take advantage of the enhanced news results, publishers can either use RDFa markup to embed the news data in their content, or use a NewsML feed to send the data privately to Yahoo.

Yahoo 101

Yahoo News Syndication Press Release 101

Waxing UnLyrical

NOVEMBER 15, 2010

When you SEO a timely news release, you are competing with news, correct? In this case, you probably want your release to rank well in Google News, where timeliness is of the essence. You likely want your story to be news, now. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it.

News 274

News Google SEO Postrank 274

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

SEPTEMBER 23, 2009

So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 104

News Engagement Facebook Press Release 104

Adam Sherk

FEBRUARY 25, 2010

In other cases no headline or descriptive text is provided, as in this example from Time : On this Silicon Alley Insider article, clicking the Twitter link in the share toolbar brings up nothing but the full length URL, which is interesting because a shortened bit.ly

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

AUGUST 20, 2009

I went looking for an updated story in Google News today and was able to find an example. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 101

News Google Syndication Press Release 101

Adam Sherk

AUGUST 31, 2010

I compiled the figures by looking at the profile boxes on channel pages and from YouTube’s search results, for example: Not every site shares the same information in its profile but I pulled as much data as I could. So I thought I’d investigate how well news sites are doing at building channel subscribers and video views.

Sites 182

Sites News YouTube Press Release 182

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

JULY 9, 2009

For example at the bottom of this syndicated LiveScience.com article you’ll see the attribution link: ( 2010 Update: The syndicated article no longer appears on Yahoo News so I removed the link to it. The Yahoo attribution links do not point directly to the original article URLs.

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

MAY 13, 2009

Here’s an example Rich Snippet from a Yelp listing for restaurant in New York that I like: To take advantage of this opportunity you need to add microformat or RDFa markup to the source code of your review pages, which is pretty straightforward.

Review 100

Review Google Embedding Press Release 100

Adam Sherk

JUNE 5, 2009

Previously, sponsored links in JavaScript such as those in the example above could not be read by crawlers and thus were in compliance with Google’s guidelines. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

APRIL 26, 2010

So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites. Not covered in my examples above is the fact that Open Graph protocol can also provide sites with additional reporting data. You can jump to the end for the Takeaways ).

News 149

News Module Widget Facebook 149

Adam Sherk

JUNE 15, 2010

It is also interesting that despite that low score the profile is still in the 99.4th percentile: Perhaps @ColonelTribune is more popular among industry professionals (as an example of a great Twitter persona ) than typical users and news consumers. Or maybe Twitalyzer missed the boat on that one. What do you think?

News 165

News Sites Twitter Digg 165

Adam Sherk

MARCH 16, 2010

For example as news was breaking on the Chile earthquake a couple weeks ago, The New York Times created a Twitter List to pull together the latest information from a variety of sources. Last week in Wichita KS I did some examples using Twitter and YouTube+twitter and showed how that worked.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

MAY 22, 2009

I scanned through some of the Top Stories on Google News today – the majority of articles I checked did have the exact headline in the title tag, but in some cases it had been customized, as in this NYTimes.com example: In cases where the headline and title tag didn’t match it was the headline that was used by Google News.

News 100

News Google Syndication Press Release 100

Adam Sherk

OCTOBER 8, 2009

For example a selection of movie reviews (that also exist in the film section) will be duplicated on a different template in a “What’s Hot This Summer” feature. Or for example in photo galleries the first slide may appear on a different URL when you go back to it via the “previous” button. Repurposing content in new packages.

Sites 105

Sites News Syndication Content 105

Adam Sherk

JUNE 30, 2009

Beyond that, there are steps that publishers can take to help reduce the risk of being outranked for their own content: Require partners to link back to the original on every syndicated article, for example: This article originally appeared on Example.com: [direct link, ideally with the headline as the link text]. 5 out of 50?

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

NOVEMBER 3, 2009

For example making a List for the entire editorial staff is a popular first step right now. I didn’t realize it was you who created @ColonelTribune, I use that often as an example of a successful persona (in fact I mentioned in this post on diversified Twitter strategies for news sites ).

News 136

News List Twitter Sites 136

Adam Sherk

AUGUST 16, 2010

In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo. You may, however, condition entry to the promotion upon becoming a fan of a Page.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

AUGUST 7, 2009

Some sites give this responsibility to a specific individual, others create a persona – @ColonelTribune is good example of this approach. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

APRIL 30, 2009

On newspaper and magazine sites, the main culprit is typically the practice of appending tracking codes to the end of URLs, for example: www.yoursite.com/article ?xid=rss Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Issues 100

Issues Publishing URL Syndication 100

Social Media Network Marketing

FEBRUARY 25, 2008

You don’t want to use your blog to just pimp your products or talk about press releases. This person isn’t responsible for writing all of the content, but they can responsible for herding and nagging in addition to making sure that some specific strategic topics are being addressed on the blog The Other Details Blogroll.

Blogroll 50

Blogroll Press Release FeedBurner Tag Cloud 50

Social Media Network Marketing

FEBRUARY 25, 2008

You don’t want to use your blog to just pimp your products or talk about press releases. This person isn’t responsible for writing all of the content, but they can responsible for herding and nagging in addition to making sure that some specific strategic topics are being addressed on the blog The Other Details Blogroll.

Blogroll 50

Blogroll Press Release FeedBurner Tag Cloud 50

Adam Sherk

AUGUST 4, 2010

For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). 5) NBC is also taking a multi-profile approach to target specific markets, for example: The market-specific logos all match so this appears to be a coordinated effort. Time appears to have the most active profile.

Digg 134

Digg Sites News Activities 134

Waxing UnLyrical

DECEMBER 14, 2010

Another good example from Australia was a journalist called Tom Cowie , who mounted a full social media campaign called Tom Wants A Job, complete with a transparent blog (with all the applications and rejection letters), Twitter handle and Facebook fan page. Can you help me tie my shoelaces?” That sort of creativity gets you noticed.

Class 227

Class How To Applications Course 227

Social Media Strategery

FEBRUARY 18, 2010

While government use of social media is often highlighted as best practice examples of open government, they’re by no means the only examples. And big snaps on encouraging folks to move away from unnecessary PDFs (like press releases that folks want to remain “pretty.&# link] Gwynne Great list, Steve.

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

The Way of the Web

JANUARY 3, 2010

It’s another hugely interesting impact of gaming as the interactive entertainment medium which has risen up to compete with traditional entertainment forms (TV, radio, print), and at the same time powers so many new entertainment forms (Facebook’s gaming population is massive, as one example). There's nothing but increase.

Virtual World 33

Virtual World FeedBurner Press Release Crowdsourcing 33

Social Media Strategery

DECEMBER 22, 2008

I’ve seen Intellipedia , TSA’s Evolution of Security blog , DoDLive , the DoD’s Blogger’s Roundtable , FEMA’s YouTube channel , GovLoop , and many other examples of “Government 2.0.&# I’ve also seen plenty of failed blogs, dormant wikis, and other failed attempts at using social media.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Koka Sexton

DECEMBER 20, 2009

Here are some of my favorite social Archives Categories Blogroll October 2010 September 2010 August 2010 June 2010 May 2010 April 2010 March 2010 January 2010 December 2009 October 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 Notice : wp_list_cats is deprecated since version 2.1!

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Here are some of my favorite social Archives Categories Blogroll October 2010 September 2010 August 2010 June 2010 May 2010 April 2010 March 2010 January 2010 December 2009 October 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 Notice : wp_list_cats is deprecated since version 2.1!

List 96

List Social Media Case Study Wiki 96