Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up. This will not kill the event or incentive industry.

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Klout Eventful Policies Hosting 100

Waxing UnLyrical

DECEMBER 24, 2010

And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity&# video, will be deluged by prospective clients. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Thanks for sharing!

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Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. Read All About It! Wanna Subscribe?

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The "fire drill" idea seems like it would help many people and companies. Not everyone agrees with this… before it hits the fan, that is. Fire drills are important.

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Class Creative Commons Postrank Flickr 179

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex.

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Social Media Klout Policies Consultant 138

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Just ask your customers, ‘Where did you hear about us? Read All About It! Wanna Subscribe?

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Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 22, 2010

decision on what to measure will be unique to each company. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Just as CRT/tanaka’s Life… supplemented campaign did. [.] 5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.]

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

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Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 7, 2010

How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Marketing, Public Relations and Social Media Blog | Atlanta, GA says: November 9, 2010 at 6:04 pm [.]

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Class Creative Commons Postrank Conference 144

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

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Class Postrank Comments Tourism 124

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific.

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Class Postrank Tourism WordPress 119

Waxing UnLyrical

DECEMBER 14, 2010

Many thanks to @greg_savage and @LucyChisholm for their input) Mike Doman is an Account Executive at Mulberry Marketing Communications in Melbourne, Australia. Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut.

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Class How To Applications Course 227

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It!

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YouTube Postrank Class Tourism 135

Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I like these little "technical" posts. gotta write more of my own. Read All About It!

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Class Tumblr Template Templates 241

Waxing UnLyrical

OCTOBER 14, 2010

As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Creativity, for them, is an afterthought.

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Class Flickr WordPress Template 178

Waxing UnLyrical

JANUARY 13, 2011

Of course that quote was said and used in jest, and Im not insinuating that Shanans co-workers/company leadership are a bunch of "old people", but I think its a relevant insight to the chasm younger generations often have to navigate to successfully communicate with generations who didnt grow up immersed in the tech world like we did.

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Project How To Class Posterous 170

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? The Random Me blog post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 16, 2010 at 2:11 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 10, 2010

Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Or as you said, almost perfect!) Read All About It!

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

FEBRUARY 8, 2011

Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back). And the same goes of anyone encouraging people to look to be "listed."

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List Class How To Comments 161

Waxing UnLyrical

DECEMBER 6, 2010

Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. I think even for large companies, people are starting to make decisions on the recommendations of their friends. Read All About It!

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Class Comments Eventful Conversation 211

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Waxing UnLyrical

JANUARY 7, 2011

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. However, I dont think you need to explain yourself to the rude dude; by stating that you werent as well known in the space but well received, you are selling yourself to a buyer whos removed himself from the market.

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Class How To Health Care Comments 207

Akamai Marketing

MARCH 29, 2011

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Think beyond the marketing team.

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Press Release Technorati Klout Metrics 238

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? The kicker What makes me most sad about this campaign is the effect it might have on non-profit organizations. Read All About It! Wanna Subscribe? Shall We Tweet?

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Class Campaign Klout Influencer 233

Bare Feet Studios

DECEMBER 12, 2007

But once you want to do power blogging, you’ll want to know about ping servers , trackbacks, blogrolls, how to find A-list blogs, and so much more. Using the software to accomplish a marketing or communication goal is not obvious because most people don’t have the web in their DNA. Strategy makes a huge difference too.

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Upcoming Sites Conference Viddler 40

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Why is this important?

Tools 160

Tools Klout Policies Tourism 160

Waxing UnLyrical

JANUARY 25, 2011

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. For the sake of one card seller, they might have lost their market dominance. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class Policies Flickr Comments 215

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience. Goats, not sheep. Has AT&T noticed you?

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Wireless Class Feed Feedly 185

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook?

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Class Facebook Privacy Public Domain 268

Waxing UnLyrical

JANUARY 27, 2011

The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. It doesnt help build any meaningful media relations if you keep pitching every single minutia from a clients company. Read All About It! Wanna Subscribe?

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Class Press Release Flickr Comments 279

Waxing UnLyrical

DECEMBER 7, 2010

After all, who wants to do business with a company that has a “bad&# name? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? It’s a name they feel comfortable being associated with. And now, with social media, we’re extending that quest to the social Web.

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement.

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Class Education Metrics Creative Commons 258

Waxing UnLyrical

DECEMBER 2, 2010

Much of the job market is hidden, sometimes even unknown to HR. When another person within a company will vouch for a candidate, it reduces some of the risk of an unknown hire. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I must agree with Jens comments. #1

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Class Applications Creative Commons Organization 208

Waxing UnLyrical

OCTOBER 25, 2010

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon. I’m calling this the comradeship factor. Shall We Tweet?

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Class Avatar Cause marketing Postrank 248

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. When a company or organization issues news today, that news reaches a wider audience than just the press. Absolutely not.

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Press Release Class Industry Comments 266