What is a customer journey map and how to make your own [examples included]
Sprout Social
NOVEMBER 2, 2023
Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. They include steps like visiting your website, clicking on a product, adding items to their cart or signing up for your newsletter. You’ll notice how this map is only about a customer’s visit to the bank.
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