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What is a customer journey map and how to make your own [examples included]

Sprout Social

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 101
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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. Don’t Forget Offline Marketing.

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The Marketing Of Permission

Twist Image

Have you ever tried to unsubscribe from an email newsletter? It''s funny/sad to me, that Seth Godin ''s seminal book, Permission Marketing (published in 1999), not only stands the test of time, but serves as a simple/powerful guidebook for all brands. The problem with the marketing of permission. What do you think is happening?

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Send Tweet: Insights From the #PixleePros with Pat Timmons

Pixlee

Pat Timmons is a social media marketer with experience in tech, music business, advertising, and PR. His journey in marketing began at Emerson College with his major in marketing communications and entrepreneurial studies. Pat Timmons: I’d say when I started out in marketing, I felt like it was a little bit competitive.

Class 95
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How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories

Firebelly

Digitalia | Indianapolis Social Media Marketing « Two Easy Ways To Still Get People To Your Facebook Landing Tab | Main | YouTube Tuesday: Im A Social Media Guru! How easy is it make your blog or website mobile friendly? How easy is it make your blog or website mobile friendly?

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The Ultimate Guide to Infographic Marketing

Convince & Convert

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Type in virtually any product and the odds are that you’ll find Amazon’s customer reviews prominently listed: And even if you don’t type “review” as part of your query, Google’s Instant Search algorithm will frequently suggest a review-related query to you: Social Media Mass Mobilization. Need I go on? Attack of the Consumer! Like this post?

Adwords 171