Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Lead identification. PR impact evaluation.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience. Let’s dig deeper.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Provide delightful customer support.

ROI 100

ROI Platform Storify Sentiment 100

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

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B2B How To Sentiment Reddit 100

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Quality CRM solutions pay for themselves many times over. Source: Cloudave ).

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!”

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B2B Marketing Construction Committee 136

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Social media consultants write policies and guidelines to empower teams while mitigating risk. The consultant works with management teams to set priorities, craft messages and prepare statements. They are effective managers.

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Consultant Social Media Drupal Content management systems 265

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. The most important social media metrics for your brand depend on what your team wants to accomplish. Increase revenue.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Understand your business goals The first step is to understand how your marketing plan, strategies and teams ultimately support the business plan.

ROI 90

ROI Cost B2B Organization 90

Oktopost

SEPTEMBER 2, 2020

Much like other B2B decision-makers, your customers and prospects spend a lot of time on social media. Social data might be a missing piece for your sales and customer success teams to close a deal or prevent a high-value customer from churning. Here’s a fact: social drives revenue for B2B.

Microsoft 87

Microsoft B2B Sentiment ROI 87

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. In essence, it means a higher ROI for content your brand already owns. Knowing that kale is good for us doesn’t make it go down any easier.

Publishing 84

Publishing Social Media Film B2B 84

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. If you used to be a developer, share the new features your team is currently working on and what the roadmap is. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

JUNE 15, 2023

With keyword tracking, sentiment analysis, and round-the-clock insight into share of voice (yours and theirs), you can broaden your awareness beyond the far parameters of your own account – and realize a much higher ROI from your campaign. But those major B2B influencers are only the tip of the iceberg.

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B2B Sentiment Analysis Influencer 62

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ). times more ROI on employee advocacy posts over the same amount spent on paid social. LinkedIn is the most successful social network for B2B employee advocacy.

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Statistics B2B LinkedIn Social Networking 75

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Here’s our guide to help you get started.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Fans beget more fans.

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Strategy Brands Hubspot Survey 125

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 119

Social Media NGO ROI Research 119

Sprout Social

FEBRUARY 5, 2020

Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. For sales teams, it pays to be on social media—literally. Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors.

Tools 86

Tools Sentiment How To Team 86

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Recently, our social team talked about using social media for the customer journey in the auto industry. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand.

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Examples Template Templates How To 97

Sprout Social

APRIL 26, 2022

that come from the members of a company’s C-suite or leadership team—not just the CEO. The NAACP’s social and PR teams work together with their CEO to create “Tweetments” that serve as official public statements and strengthen relationships with journalists. Looking for some must-follow B2B startup CEOs. Any recommendations?

Strategy 84

Strategy How To Training ROI 84

Keyhole.co

DECEMBER 14, 2023

In short, it’s an all-in-one platform for keeping your social media marketing ROI-driven. The Team, Pro, Advanced, and Enterprise plans are available at $149/month. You can plan and schedule your content with your team hassle-free with its smart approval workflows and automation. However, Awario doesn’t support LinkedIn.

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Price Hashtag Metrics Analytics 52

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Do you have global social media teams? Viralwoot.

Analytics 105

Analytics Social Media Tools Price 105

Oktopost

MAY 13, 2024

B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. Yet, most marketing teams need to prepare to take full advantage of this. Yet, most marketing teams need to prepare to take full advantage of this. What are B2B marketing analytics?

B2B 80

B2B Analytics Marketing Hubspot 80

Keyhole.co

MARCH 24, 2023

Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Analyzing important metrics like reach, engagement, and sentiment is possible while viewing the results in real-time. Here’s an instance when Amazon replied to a user and addressed the issue.

How To 52

How To Sentiment Reputation Hashtag 52

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Simplifying your reporting — so you can easily share results with your team. Do you have global social media teams?

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

DECEMBER 26, 2022

Influencer marketing ROI is stronger than ever. Popular fast-food brand, McDonald’s teamed up with Astroworld star Travis Scott to promote Scott’s favorite McDonald’s meal for a limited time. This kind of influencer marketing tactic drives sign-ups and makes it very easy for HelloFresh to track each influencer’s ROI.

Influencer 52

Influencer Campaign Instagram Data 52

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Your sales team can be your best employee advocates. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem?

Analysis 136

Analysis B2B Data Tools 136

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game. But that’s not all we set out to do.

Social Media 117

Social Media B2B How To ROI 117

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. While it’s up to customer success teams to nurture relationships and ensure customers stick around, it’s up to marketing to ensure that prospects stick around, too. This ensures every team member uses the correct visuals across materials.

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Brands Hubspot Marketing B2B 62

Oktopost

JULY 24, 2023

How do you get that glittering, shimmering ROI all the biggest social media success stories are bragging about? Here’s how to maximize your social media ROI with analytics integrations. It can equip you with the tools you need to listen and monitor, create and respond, and understand how to measure social media ROI.

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ROI Analytics Social Media Curation 62