Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. Focus on Video Content. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week.

Brands 76

Brands B2B SEO Influencer 76

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? Find that you’re endlessly searching for that perfect piece of content? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. That’s why you need a social media calendar.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. The Answer: create and share good content.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

Training 78

Training Marketing Consultant Template 78

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. They setup their primary social channels on platforms such as Facebook, Twitter and Instagram.

Social Media 167

Social Media Social Networking Training Instagram 167

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. . •

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social Media Reigns King. 65% of Content is Based on Industry Trends. of Content is Original.

Trends 95

Trends Content Marketing Curation 95

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? Find that you’re endlessly searching for that perfect piece of content? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. That’s why you need a social media calendar.

Template 60

Template Templates Social Media Strategy 60

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Pam Moore

SEPTEMBER 9, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , Content Calendar Template and more. The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. What is a Sales and Marketing Conversion Funnel?

Conversation 78

Conversation Template Templates Marketing 78

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Pam Moore

OCTOBER 16, 2019

Supporting Resources: 2019 Content Editorial Calendar Template. 15 Tips to Zoom Your Brand (white paper). Social Profit Factor Training Academy and Marketing Nutz Strategic Digital Brand Storytelling Services Can Help! How to Subscribe to Social Zoom Factor Podcast . Audience Analysis Worksheet. Need more help?

Social Media 60

Social Media Consultant How To Training 60

Rebekah Radice

MAY 24, 2017

How to Succeed on Social Media When You Have No Idea What You’re Doing. Choose The Right Type of Content. No matter how interesting your content might be, getting people to engage with it can be a challenge. And if you want them to share it, it has to be the right type of content. Blog content.

Social Media 148

Social Media How To Analytics Types 148

Oktopost

JUNE 9, 2020

Table of Contents. Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B.

B2B 145

B2B Survey ROI Metrics 145

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. Being active goes beyond posting content. Job hunting. Lead generation. Publish Articles.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. Seth Godin.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Rebekah Radice

MAY 24, 2017

How to Succeed on Social Media When You Have No Idea What You’re Doing. Choose The Right Type of Content. No matter how interesting your content might be, getting people to engage with it can be a challenge. And if you want them to share it, it has to be the right type of content. Blog content.

Social Media 60

Social Media How To Analytics Types 60

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Pam Moore

DECEMBER 11, 2016

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. 2017 content marketing statistics.

Template 167

Template Templates Content NewsCred 167

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Buffer Social

NOVEMBER 30, 2016

If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Content and blogging classes (25-31). Identifying influencers and content curation possibilities. Social Media Ethics.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

JUNE 25, 2014

Companies are even becoming known for their video content. Unlike a white paper or eBook, video assets make people feel. It’s a massive win for your content strategy. Even though you might be creating content, you’re likely stuck when it comes to advancing your strategy or measuring your performance.

Video 167

Video Marketing B2B eBook 167

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too).

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Take your email lists, and use Flowtown to determine who within your customer base has a Facebook account. Sore spot with us PR types.)

Social Media 149

Social Media Strategy Influencer Social CRM 149

Webbiquity SMM

DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. ” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat. .”

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Strategy Consultant RSS 120

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Execution: this includes multiple avenues of content creation, distribution and follow-up. What groups do they belong to?) How many conversions?

Findability 197

Findability Directory Social Bookmarking B2B 197

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Beyond Simple Sharing on Corporate Social Accounts.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151