Trending Sources

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

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Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. More than just quickness for its own sake, the increased focus on what customers are interested in greatly improves content relevance. Knowing how the content game is played.

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Three Myths and Facts About Using Data in B2B Marketing

Spin Sucks

There’s a lot of misinformation out there about the power of data in B2B marketing. Bob Murphy looks to dispel some common myths about the uses and misuses of data in B2B marketing. The post Three Myths and Facts About Using Data in B2B Marketing appeared first on Spin Sucks.

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Social Media is Key to B2B Content Marketing [Report]

Pamorama

91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. Content marketing is the art of communicating with your customers and prospects without selling.

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5 Ways Boring B2B Brands Can Kill It With Content

Convince & Convert

B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing.

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Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content.

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8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off.

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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Most B2B marketers are still using a social media playbook developed by B2C companies.

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Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. The Truth About How Content Converts.

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Understanding B2B Online Reviews

SocialFish

Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. It is important for B2B organizations to acquire online reviews because B2B customers do more research before settling on a decision.

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing.

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The Four Most Important Things B2B Marketing Must Share with Sales

Spin Sucks

The post The Four Most Important Things B2B Marketing Must Share with Sales appeared first on Spin Sucks. We're used to sales and marketing not "speaking" to each other. We're used to these two departments working independently, without one knowing what the other does. What if we change that?

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B2B Marketers Are Humans, Too

Convince & Convert

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart. B2B brands that put a compelling twist on their content stand to reap the benefits.

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B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity SMM

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Much of the study focused on online commerce, where changes in b2b offerings indeed make sense. So, are B2B marketers really adopting B2C practices?

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The B2B Lead Generation Ecosystem and WPO [Infographic]

Webbiquity SMM

The “Off-Site Content” container in the ecosystem model expands upon social PR efforts (media coverage, influencer outreach, bylined articles, and guest posting) to include social content. Brad Shorr , director of content strategy at Straight North, contributed to this post.

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Five Steps for a B2B Social Media Marketing Strategy

SocialFish

An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take.

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2013 B2B Marketing Priorities [Study]

Puzzle Marketer

Special thank you to Holly Aker for helping me compile the content in this post. The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely.

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12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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Why B2B Marketers are Flocking to Native Advertising in 2015

Aggregage

The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. We think of it as content that looks like an article.

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Four Ways to Optimize Content for B2B Search

Spin Sucks

Not long after that article, CNET published a story about how Google plans to penalize “over-optimized” sites to make it fair for sites that produce high quality content which may not be optimized for search. The focus of B2B content is to educate potential buyers and inspire them to action.

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Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. So how do you find new content that engages audiences? Try these six surprising B2B content marketing ideas. Supplement the photo sharing with discussion threads and other content.

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Best Practices in B2B Retargeting

SocialFish

In fact, a study ReTargeter performed in 2011 found that B2B retargeting out performs B2C retargeting by 147% on average. It’s clear that B2B retargeting is an area with a lot of opportunity. Tailor Specific Content. Create content with this purchase path in mind.

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Using YouTube for B2B

SocialFish

The site’s content ranges from official music videos to homemade cat clips, with so much in between. And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies.

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The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity SMM

Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. This infographic below will have you on track to G+ B2B marketing success.

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B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity SMM

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? They’re adopting buyer personas , content targeting and matching content to stages of the buying cycle.

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Content Development for B2B Companies

Spin Sucks

Tom DelMonte , senior director of services marketing at SAP, asks, In the B2B space where purchases are done by committee and are in the millions of dollars/euros, what types of ‘content’ do you find works best when trying to engage socially?

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Social Media Crisis Management for B2B

SocialFish

The goal of your B2B social media risk strategy should be to build a relationship with suppliers, customers and even employees. For example, an automotive parts manufacturer can repost industry-related news to their Facebook page and share content posted by car dealerships.

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What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content.

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Get Creative with B2B Marketing in 2015

SocialFish

B2B is especially susceptible to very high standards and unusual challenges. B2B marketing has to be smarter, sleeker and faster than B2C. However, when done effectively and with taste, it can be quite useful for B2B.

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How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

Meltwater

B2B content marketing without visual content has become the ignored stepchild of content marketing. Blog Content MarketingIt… Read More.

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Why Social Media Matters for B2B Vendors

Webbiquity SMM

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. 93% of B2B buyers believe that all companies should have a social media presence. •

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. I can’t help but think we are leaving leads—and money—on the table as B2B marketers. There is no exception for B2B.

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How B2B Social Network Is Effective For Lead Generation

Social Media Marketing

Over the past many years, the shape of generating leads from business-to-business (B2B) has significantly changed. With the conventional B2B lead generation methods, one can only brand their business online which is not always enough - expect more via social media. Using B2B social network for lead generation has now become an integral aspect of demand generation.

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8 Free Content Marketing eBooks

Pamorama

Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute).

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The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

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Five FREE B2B Social Media White Papers

PWB Marketing Blog

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog. Content Marketing Social Media

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New Research: B2B Video Marketing on the Rise

Convince & Convert

Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well.

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