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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Raj Kadam : The question we ask is whether the specific data is useful to marketers. “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. We’ve increased data availability by one or two orders of magnitude in just three years. If it’s not, then we don’t.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? What do you think?

Questions 162
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Why Social Supports Email in the Interactive Marketing Hub I do a little happy dance in my office chair when I see blog posts like this one by Jay Baer on his Convince & Convert blog that point to how social and email are not mutually exclusive, and need to work hand-in-hand in order to be beneficial for your company. [.]

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare). Drive Social Media ROI with Content Marketing.

ROI 141
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Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

Many businesses are past the point of asking the “should we be on Facebook&# question. The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&# Check out all the details and save 50% (only $297 for a limited time). Im Jay Baer.

Facebook 122