Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. B2B companies are especially guilty of this — but they don’t have to be. Want more inspiration?

Engagement 156

Engagement Social Media How To Hubspot 156

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. With automation tools, companies can target a larger range of customers and prospects across a range of channels. Why use marketing automation?

Team 110

Team Hubspot Marketing SMS 110

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Why You Should Merge Social and CRM Data.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

DECEMBER 5, 2022

Social media traffic. According to HubSpot , around 16% of an average website’s traffic comes from social media. If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Earlier this year, Sprout announced a new integration with Microsoft Dynamics 365 which complements our existing suite of CRM and help desk integrations including Salesforce, HubSpot and Zendesk.

Reddit 105

Reddit Hubspot API Reputation 105

Sprout Social

JULY 14, 2023

This means your company risks losing valuable opportunities to connect with consumers. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions. B2B brands are improving revenue through smarketing.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 143

Strategy Metrics Hubspot Retail 143

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. Clearly, your buyers are now all over social media. Do you even need these specialized tools?

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Oktopost

JULY 13, 2023

Recent research has shown that consumers find brands with an active social media – either posting multiple times a day or a couple of posts a week – more trustworthy than brands who do not stay active. Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. Social media management Not all brand marketing tools focus on social media.

Brands 62

Brands Hubspot Marketing B2B 62

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

B2B 112

B2B Software Marketing Price 112

Writtent Blog

SEPTEMBER 3, 2013

If your company hasn’t established outstanding customer service or learned how to create great product, your inbound marketing efforts could be nothing more than noise. There was an audible gasp when HubSpot Co-Founder and CTO Dharmesh Shah opened his keynote presentation with a slide that read “inbound marketing is not the answer.”

Conference 72

Conference Marketing Hubspot Metrics 72

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

Software 62

Software Communities Forums Hubspot 62

Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Social networks supported. Unique value.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Buffer Social

NOVEMBER 30, 2016

Managing and measuring a successful social media program. About this course: “The Business of Social” is for businesses owners, marketers, and social media managers looking for ways to tie social media directly into real business growth objectives. Offered by : HubSpot.

Class 40

Class Skills Social Media Marketing 40

Sprout Social

AUGUST 14, 2023

With our social media management platform, your team executes seamlessly across tactics to maximize your reach and engagement. Increase employee participation with curated, personalized content According to Sprout’s Employee Advocacy Report , 72% of engaged users post about their company if the content is written for them.

Platform 73

Platform Tools Curation LinkedIn 73

Oktopost

OCTOBER 23, 2023

Yet, amid the myriad complexities you face as a marketer, one significant barrier stands out: the ability to distinguish and effectively track the sources of leads within Customer Relationship Management (CRM) systems. Source: Hubspot Jump Ahead Why distinguish between inbound vs. outbound leads in your CRM?

How To 62

How To Team Campaign System 62

Sprout Social

DECEMBER 20, 2023

Agorapulse Agorapulse is an end-to-end social media management platform with features that cover inbox and publishing, a unified social inbox, reporting, monitoring and team collaboration needs. Buffer offers a simplified publishing calendar and core team collaboration features, like post reviews and account management.

HootSuite 112

HootSuite Brands Price Collaboration 112

Oktopost

APRIL 12, 2021

B2B marketing is becoming increasingly visual, and the best place to flex your brand imagery is social media. As to other networks, HubSpot reports that Facebook visual content sees 2.3x As to other networks, HubSpot reports that Facebook visual content sees 2.3x Digital Asset Management for Social Media.

Library 116

Library Collaboration B2B Hubspot 116

Convince & Convert

JULY 6, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Janrain , the good folks that do all the goodness with social sign-in. image via Hubspot. Eric : Yeah.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Oktopost

JANUARY 17, 2024

Understanding demand generation metrics Demand generation is the process of creating and nurturing interest in your company’s products or services to attract potential customers and generate leads. Most list management platforms, such as Mailchimp and Hubspot, provide this data. Place in the funnel: Bottom of the funnel.

Metrics 62

Metrics Cost Hubspot Analytics 62

Webbiquity SMM

OCTOBER 8, 2013

” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 500 companies use at least one major social media platform. ” phase.

Social Media 207

Social Media ROI B2B Marketing 207

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. If you haven’t but you live, breathe, and work in the world of social media, then I’d highly recommend that you do. So here goes. Basics of Lead Generation. What exactly is a lead? “A

How To 174

How To Hashtag LinkedIn Newsletter 174

Webbiquity SMM

MARCH 27, 2017

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Sprout Social. Instagram has more users than Twitter. ” — iag.Me.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Convince & Convert

MAY 10, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : So I want to just quick shout out to our fantastic sponsors here on Social Pros. Eric : Awesome. Eric : All right.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Strategy Guides.

Social Media 198

Social Media Tools Tips ROI 198

Buffer Social

MAY 20, 2019

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? What are the skills to master and traits to have? Skills vs Traits.

Social Media Management 82

Social Media Management Skills Social Media Hubspot 82

Convince & Convert

MARCH 1, 2012

Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. Jim: It depends on the company. If it’s a company that really does a lot of customer service, then I’ll take Twitter every day of the week. I’m not exactly sure.

Social Media 140

Social Media Hubspot Software Hosting 140