Webbiquity SMM
FEBRUARY 16, 2021
The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.
Convince & Convert
MAY 11, 2010
Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Invite current customers to comment on your answers. Talk it up on Facebook and the blog.
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Oktopost
APRIL 21, 2022
Respond to Both Positive & Negative Comments. Instead of waiting for them to come through customer support, you could add an entry in your FAQ that responds to the issue being mentioned. If engagement spiked on a particular date, try to tie that to specific posts or comments that got people interested.
Sprout Social
NOVEMBER 17, 2022
Branded challenges like this engage your audience beyond typical call-to-actions such as likes, comments and shares. The University of North Carolina at Chapel Hill walks viewers through the Tar Heels’ famous murals and prompts alumni to comment with their favorite masterpiece: View this post on Instagram. Promote an upcoming event.
Sprout Social
JUNE 13, 2023
The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.
Convince & Convert
SEPTEMBER 20, 2010
Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.
Writtent Blog
APRIL 1, 2013
33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. If you don’t know their primary FAQ about your product or service, make time to sit down with your sales and customer service teams to learn.
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